Hybrid
Remote
E-Commerce
himalayas
About this role
FRESH. FORWARD. FLOWERS.Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table.
From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflects Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility.
With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery – it's a delightful journey into the heart of flavor and community.Full-time employees are offered the following
benefits: Comprehensive health and medical
benefits 401(k) Retirement savings plan Professional growth and leadership training Paid vacation, holidays, and parental leave
Benefits may vary depending on your work location.
Bringing Home the Dough
The Regional Account Manager will be responsible for developing the customer strategy and growing Flowers Foods’ revenue, distribution, market share, and profitability with the company’s assigned accounts.
The ideal candidate will have extensive retail account management experience and the skillset to build relationships, conduct business, and enhance Flowers’ reputation with our customers and key decision makers.
The Regional Account Manager is responsible for building and implementing the retail customer strategy to attain volume growth targets, achieve sales goals, build market share, expand distribution, manage Accrual Budgets, and increase profitability through more effective assortment, expand authorizations, with effective strategy and tactics regionally.
Rising to the Challenge: Position Responsibilities
- Promotes
Commission Structure
Base Salary
Not disclosed — ask in interview
Commission
Structure not specified
OTE
$105k (range: $95k–$105k)
Ramp Period
Not mentioned — clarify timeline
Selling Motion
Buyer Persona
Manager-Level
Departmental buyers and team leads
Territory
Geographic
Region-based territory assignment
Requirements at a Glance
Typical Day — Account Manager
Estimates based on role type and selling motion — actual may vary by company.
E-Commerce — Interview Intel
Typical Sales Cycle
14–60 days (SMB merchants) · 2–6 months (enterprise retail)
Common Buyer Objections
- "Platform migration is too risky mid-season"
- "Our current solution is "good enough""
- "Need to see ROI within first quarter"
- "Integration with our fulfillment stack"
Key Industry Metrics
Hot Topics to Reference
- • Social commerce and TikTok Shop
- • AI-powered personalization
- • Headless commerce architecture
- • Same-day delivery expectations
Use these insights to speak the buyer's language in interviews.
Tags
How do you coach underperforming reps?
Template questionDescribe your forecasting methodology.
Template questionHow do you structure onboarding for new hires?
Template questionThis leadership position involves both strategic planning and hands-on coaching of the sales team.
Revenue targets may be tied to merchant onboarding or GMV growth.
This remote-friendly role provides geographic flexibility while maintaining access to a e-commerce market.
The compensation range of $95k–$105k OTE suggests a competitive package for this market segment.
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