External
On-site
E-Commerce
themuse
About this role
Everything we do at Sunrun is driven by a determination to transform the way we power our lives. We know that starts at the individual employee level. We strive to foster an environment you can thrive in through our commitment to diversity, inclusion and belonging.OverviewThe Regional Sales Manager leads and motivates a team of regional Field Sales Consultants.
The Regional Sales Manager is accountable for the combined performance of the team and for ensuring that the team reaches monthly and annual targets.
ResponsibilitiesPartners with Retail and Ad Teams to ensure adequate lead generation and ensures the Field Sales Consultants are tracking and converting leads into opportunities and salesEnsures Field Sales Consultants are trained, motivated, and empowered to successfully meet sales standards, including self generation sales, referral sales, and company opportunity salesEnsures Field Sales Consultants maintain professionalism and proper etiquette through all forms of communicationSupports Field Sales Consultants in closing business at customer sites when neededOwns regional customer relations issues, both in a proactive and reactive capacity; Successfully resolves escalated customer concerns or issues with all necessary internal departments and stakeholdersManages and tracks the team's sales progress from the sales pipeline to installation using SalesforceDotCom reports and regular meetingsWorks with the team and Regional Sales Director to manage and analyze both individual and regional sales pipelines from sale to installSupports Regional Sales Director in establishing, maintaining and communicating up-to-date customer
requirements and competitive analysis for their regionProduces and maintains accurate and detailed Sales and Operations forecasts for assigned region; provides regular updates, recommendations, and competitive pricing insightsHolds co-accountability with Sunrun Operations Managers for overall profitability of branch activitiesMaintains a thorough
Selling Motion
Prospecting
Channel / Partner
Sell through partners, resellers, or alliances
Buyer Persona
C-Suite
Selling to executive decision-makers
Territory
Geographic
Region-based territory assignment
Requirements at a Glance
Typical Day — Sales Rep
Estimates based on role type and selling motion — actual may vary by company.
E-Commerce — Interview Intel
Typical Sales Cycle
14–60 days (SMB merchants) · 2–6 months (enterprise retail)
Common Buyer Objections
- "Platform migration is too risky mid-season"
- "Our current solution is "good enough""
- "Need to see ROI within first quarter"
- "Integration with our fulfillment stack"
Key Industry Metrics
Hot Topics to Reference
- • Social commerce and TikTok Shop
- • AI-powered personalization
- • Headless commerce architecture
- • Same-day delivery expectations
Use these insights to speak the buyer's language in interviews.
Tags
How do you coach underperforming reps?
Template questionDescribe your forecasting methodology.
Template questionHow do you structure onboarding for new hires?
Template questionSales leadership roles require balancing individual contributor revenue with team performance management.
Revenue targets may be tied to merchant onboarding or GMV growth.
The US market offers the highest OTE potential globally for sales professionals, with a highly competitive talent landscape.
Commission-only structures offer unlimited upside but require financial runway during ramp periods. Confirm draw availability and average ramp-to-quota timeline before accepting.
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