Business Development Representative - SLED

Position: Business Development Representative – SLED

Reports To: Senior Director, Digital Marketing

Department: Marketing

Location: Hybrid – New York City (2–3 days per week in office)

Work Authorization: Must be authorized to work in the US

BlueVoyant is seeking a Business Development Representative (BDR) – SLED to join our revenue team, dedicated to our State, Local Government and Education (SLED) business. This hybrid role is based in our New York City office 2–3 days per week.

You’ll act as the link between Marketing and the SLED Sales team, finding and qualifying new business across state agencies, counties, municipalities, K-12 school districts and higher education institutions through inbound and outbound outreach.

You’ll build relationships with public sector IT and security leaders, such as CIOs, CISOs and IT Directors, and use your knowledge of public sector budget cycles and procurement to create top-of-funnel demand.

What You’ll Do:

Find new business opportunities across state, local government, K-12 and higher education accounts within assigned territories. Contact potential clients through cold calls, emails and social outreach to public sector IT and security leaders. Present BlueVoyant and its solutions to potential SLED clients. Identify client needs, including cybersecurity mandates, compliance

requirements (e.g., CJIS, FERPA, state security frameworks) and funding drivers, and suggest appropriate solutions. Develop and run lead generation strategies that book a targeted number of qualified appointments for the SLED Sales team, aiming to exceed quota. Qualify leads from marketing campaigns, public sector events and associations (e.g., NASCIO, MS-ISAC, EDUCAUSE, CoSN).

Track public sector buying signals, including budget cycles, grant funding (e.g., State and Local Cybersecurity Grant Program), RFIs/RFPs and cooperative purchasing contract activity. Set up meetings and calls between prospects and the SLED Sales team. Work w