On-site
SaaS
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About this role
About Pantheon
Pantheon’s WebOps Platform powers more than 300,000 websites for organizations including Google, Princeton, Salesloft, and Doctors Without Borders. Our platform helps developers and marketers build, manage, and scale WordPress and Drupal websites faster.
The Role
Our BDRs create the first meaningful connection between Pantheon and future customers. You’ll research priority accounts, find the right people, understand their business challenges,
and create qualified pipeline for our Account Executive team.
This is not a generic, high-volume outreach role. It’s a research-led, account-based role for someone who can turn insight into relevant conversations. You’ll use phone, email, social selling, referrals, and events to reach decision-makers and build relationships across strategic accounts.
What You Need to Succeed
Own a portfolio of target accounts and prioritize where to focus. Research companies, technologies, organizational changes, business priorities, and buying signals. Map stakeholders and multi-thread conversations across strategic accounts. Write and deliver concise, personalized outreach across multiple channels. Cold call prospects and lead initial qualification and discovery conversations.
Understand priorities, pain points, urgency, stakeholders, and fit. Partner with Account Executives on account plans, qualification, handoffs, and next steps. Collaborate with Marketing on campaigns, messaging, content, and account insights. Keep Salesforce and account intelligence accurate and actionable. Test, learn, and improve your approach based on conversion and pipeline data.
How AI Fits into the Work
AI is part of our modern BDR workflow. You’ll use approved tools to:
Summarize account research and surface relevant signals. Prioritize accounts and contacts. Create first-pass account briefs, messaging angles, and call preparation. Analyze engagement, conversion, and pipeline progression. Improve team playbooks and repeatable workflows.
Tools & Tech Stack
Selling Motion
Sales Cycle
Enterprise
6–18 month cycles, complex multi-stakeholder deals
Prospecting
Channel / Partner
Sell through partners, resellers, or alliances
Buyer Persona
C-Suite
Selling to executive decision-makers
Territory
Named Accounts
Pre-assigned list of target companies
Requirements at a Glance
Typical Day — BDR
Estimates based on role type and selling motion — actual may vary by company.
SaaS — Interview Intel
Typical Sales Cycle
30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)
Common Buyer Objections
- "We're locked into a contract with [competitor]"
- "We built something in-house already"
- "We don't have budget until next quarter"
- "Our team won't adopt another tool"
Key Industry Metrics
Hot Topics to Reference
- • AI-native product disruption
- • PLG vs sales-led motion debate
- • Vertical SaaS consolidation
- • Usage-based pricing models
Use these insights to speak the buyer's language in interviews.
Tags
How do you qualify inbound leads?
Template questionDescribe your approach to multi-threading into an account.
Template questionHow do you prioritize your pipeline?
Template questionThis SDR/BDR role focuses on top-of-funnel pipeline generation through outbound prospecting.
SaaS sales roles typically involve consultative selling with longer deal cycles.
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