Account Executive, New Client Acquisition

Melita, an Allvia company, is seeking a results-driven Account Executive to lead new client acquisition efforts. This role is responsible for growing Melita’s book of business through two connected motions: converting warm leads generated by marketing and channel partnerships, and proactively prospecting and closing net-new business through outbound efforts.

The ideal candidate brings direct, verifiable success selling HR services in a PEO (Professional Employer Organization) or HR managed services environment, and is comfortable owning a full-cycle sales process from first conversation to signed agreement.

Key Responsibilities:

New Client Acquisition (100% of role, split evenly between two channels):

Marketing & Channel Lead Conversion (~50%)

Respond promptly to inbound leads generated through marketing campaigns, the website, referral partners, brokers, and channel relationships. Execute the “Melita Sales Process” to understand prospect needs, and guide them through to a recommended solution to achieve their business goals.

Partner closely with Marketing to provide feedback on lead quality, messaging effectiveness, and conversion trends. Maintain fast, professional follow-up cadences to maximize lead-to-close conversion rates.

Outbound Prospecting & Conversion (~50%)

Proactively identify, research, and prioritize target accounts and buyer personas within Melita’s ideal customer profile. Execute consistent outbound prospecting activity, including cold calling, email outreach, LinkedIn/social selling, and networking. Build and manage a self-sourced pipeline from first touch through discovery, proposal, negotiation, and close.

Develop and refine outbound messaging and cadences in collaboration with sales leadership to improve response and conversion rates. Consistently meet or exceed monthly and quarterly outbound activity and new-logo revenue targets.

Across Both Channels

Conduct discovery calls and needs assessments to clearly artic