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About this role
Job Title: Sr. Sales Director - Activation
Location: Remote (US-Only)
About InMarket
Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket’s data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend.
InMarket’s proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.
*Source: Wordstream US Google Display Benchmarks for Mobile Media
About the Role
InMarket is seeking a talented, and motivated Sales Director. You will call on brands and agencies selling our suite of location-derived solutions, including: measurement, data insight, and media products. You will focus on building in-roads directly with brands and with agency teams.
You will be tasked with expanding & evangelizing our products while educating senior marketers on the value of our data and attribution offerings.
Your Daily Impact as a Sr. Sales Director:
Directly manage and cultivate assigned customer lists from prospecting to farm resulting in meeting or exceeding target sales. Collaborate with sales leadership to position the InMarket offering to world class agencies and brands Maintain Salesforce timely and accurately to allow for accurate sales projections.
Currently hold and continue development of key relationships across top agencies and brands
Your Expertise and Experience:
Team player who takes ownership and enjoys executing and delivering exceptional results. Strong understanding of digital sales strategy and current competitive environment 4+ years in strategic partnerships and/or business development Experience working directly with brands, selling through a suite of
Tools & Tech Stack
Selling Motion
Prospecting
Channel / Partner
Sell through partners, resellers, or alliances
Buyer Persona
C-Suite
Selling to executive decision-makers
Requirements at a Glance
Typical Day — Sales Rep
Estimates based on role type and selling motion — actual may vary by company.
Role Signals
Green Flags
Location flexibility
SaaS — Interview Intel
Typical Sales Cycle
30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)
Common Buyer Objections
- "We're locked into a contract with [competitor]"
- "We built something in-house already"
- "We don't have budget until next quarter"
- "Our team won't adopt another tool"
Key Industry Metrics
Hot Topics to Reference
- • AI-native product disruption
- • PLG vs sales-led motion debate
- • Vertical SaaS consolidation
- • Usage-based pricing models
Use these insights to speak the buyer's language in interviews.
Tags
How do you coach underperforming reps?
Template questionDescribe your forecasting methodology.
Template questionHow do you structure onboarding for new hires?
Template questionSales leadership roles require balancing individual contributor revenue with team performance management.
Expect to work with recurring revenue models where customer retention is as important as acquisition.
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