Regional Sales Rep. (W)

This is a remote position. Regional Sales Rep.Department: Sales Reports To: Director of Sales / VP of Sales Job Summary:The Regional Sales Manager is responsible for driving revenue growth and market expansion within an assigned geographic territory.

This role manages the full capital equipment sales lifecycle, from lead generation and customer discovery through proposal development, negotiation, and order closing. The Regional Sales Manager serves as the primary customer interface during the sales process, working closely with Applications Engineering, Service, Marketing, and Operations teams to deliver value-driven manufacturing solutions.

Key Responsibilities:

Develop and execute territory sales strategies to achieve revenue, margin, and market share growth objectives. Identify, qualify, and pursue new business opportunities within structural steel fabrication, heavy manufacturing, OEM production, and related industries. Maintain and expand relationships with existing customers to drive repeat business and long-term partnerships.

Conduct customer discovery meetings to evaluate production challenges and automation opportunities. Present equipment solutions aligned with customer ROI and productivity goals. Collaborate with Applications Engineering to develop technical proposals and solutions recommendations. Coordinate and support equipment demonstrations and customer evaluations.

Manage the complete sales cycle including lead qualification, quoting, negotiation, contract review, and closing. Maintain accurate documentation of customer interactions and forecasts within CRM systems. Provide pipeline updates, forecasting, and performance reporting to sales leadership. Monitor regional market trends and competitor 'activity'.

Represent the company at trade shows and marketing events. Support customer transition from sales to project execution teams. Other duties as assigned.

Requirements

Qualifications:

Bachelor’s degree in Business, Engineering, Man