Remote
E-Commerce
himalayas
About this role
This is a remote position.About India Market Entry (IME):India Market Entry (IME) is a boutique market-entry consultancy helping international education companies establish and scale their presence in India.
We represent 35+ global education brands across K-12, Higher Education, Publishing, Teacher Training, Assessment, and EdTech.We are looking for an Inside Sales Manager (Inbound – Institutional) to qualify high-quality institutional enquiries and convert them into sales-ready opportunities for our Institutional Sales team.
About the Role As an ISM – Inbound (Institutional), you will be the first point of contact for paid marketing-generated institutional enquiries. You will engage with schools, colleges, universities, teachers, distributors, retailers, and government education bodies, understand their
requirements, identify the right decision-makers, qualify opportunities, and schedule meetings for the Institutional Area Sales Manager (ASM)/GTM Marketing / Co-Founder / GTM Sales Enablement). This is a sales driven role with lucrative incentives. You will be the lead owners.
Key Responsibilities:
- Inbound Lead Management
Respond to every paid marketing-generated institutional enquiry within the defined SLA.
Handle enquiries received through:
Google Ads
Meta Campaigns
Website Forms
Landing Pages
Webinars
Phone Calls
Referral Campaigns
Ensure every lead receives timely follow-up and is accurately recorded in the CRM.
- Lead Qualification
Qualify enquiries from:
International Schools
IB & Cambridge Schools
CBSE & ICSE Schools
Colleges & Universities
Government Education Bodies
Teachers
Distributors
Retailers
Understand customer
requirements, buying timelines, and decision-making processes. Identify key decision-makers such as Principals, Academic Heads, Trustees, Procurement Heads, and School Directors. Recommend suitable IME solutions based on customer
requirements.
- Meeting Scheduling & CRM Management
Schedule qualifie
Selling Motion
Prospecting
Inbound-Led
Marketing-generated leads and demo requests
Buyer Persona
C-Suite
Selling to executive decision-makers
Requirements at a Glance
Typical Day — Sales Manager
Estimates based on role type and selling motion — actual may vary by company.
Role Signals
Green Flags
Warm leads provided
Location flexibility
E-Commerce — Interview Intel
Typical Sales Cycle
14–60 days (SMB merchants) · 2–6 months (enterprise retail)
Common Buyer Objections
- "Platform migration is too risky mid-season"
- "Our current solution is "good enough""
- "Need to see ROI within first quarter"
- "Integration with our fulfillment stack"
Key Industry Metrics
Hot Topics to Reference
- • Social commerce and TikTok Shop
- • AI-powered personalization
- • Headless commerce architecture
- • Same-day delivery expectations
Use these insights to speak the buyer's language in interviews.
Tags
How do you coach underperforming reps?
Template questionDescribe your forecasting methodology.
Template questionHow do you structure onboarding for new hires?
Template questionSales leadership roles require balancing individual contributor revenue with team performance management.
Understanding digital marketing and conversion funnels adds significant leverage.
This remote-friendly role provides geographic flexibility while maintaining access to a e-commerce market.
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