On-site
SaaS
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About this role
Head of Sales (Player-Coach) – Fleet Safety Training
If you are a hands-on sales builder who still wants to carry a number, coach rising sellers, and shape the go-to-market engine—not just inherit someone else’s playbook—this is a high-visibility opportunity to lead growth for a long-established, PE-backed safety training and software company.
You’ll sell directly into public-sector and commercial fleet environments while building the process, cadence, and team capability needed to scale recurring revenue nationwide.
The Opportunity
This company has served safety-focused organizations for decades and supports more than 3,000 active customers across commercial fleets, state and local government, EMS, fire departments, logistics, warehouses, school bus operators, and other vehicle-intensive environments.
Following a recent private-equity acquisition, the business has upgraded its technology and launched a recurring training platform designed for larger fleets.
Now the company is ready to expand new-customer growth, increase share of wallet, and build a more repeatable sales motion. This role is part seller, part coach, and part architect: you’ll own meaningful revenue directly while helping junior sellers improve how they prospect, qualify, navigate stakeholders, and close.
Role Snapshot
Location: Remote within the United States
Territory: Nationwide U.S.
Employment Type: Full-time Compensation: $110,000–$120,000 base salary with a 50⁄50 split; target OTE around $220,000, with stretch potential around $240,000 Travel: As needed for industry events, trade shows, and key customer meetings Team Scope: Lead and coach a small sales team, including junior sellers and SDR support Individual Quota: Expected around $300,000–$400,000
What You Will Own
Carry and Close Your Own Book
Build a nationwide pipeline across public-sector and commercial accounts. Prospect, qualify, run discovery, navigate stakeholders, and close new business. Sell safety training, compl
Selling Motion
Prospecting
Outbound-Heavy
Self-sourced pipeline via cold outreach
Buyer Persona
C-Suite
Selling to executive decision-makers
Territory
Vertical-Specific
Focused on a single industry vertical
Requirements at a Glance
Typical Day — Sales Manager
Estimates based on role type and selling motion — actual may vary by company.
Role Signals
Green Flags
Ownership stake offered
Dedicated prospecting team
Location flexibility
SaaS — Interview Intel
Typical Sales Cycle
30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)
Common Buyer Objections
- "We're locked into a contract with [competitor]"
- "We built something in-house already"
- "We don't have budget until next quarter"
- "Our team won't adopt another tool"
Key Industry Metrics
Hot Topics to Reference
- • AI-native product disruption
- • PLG vs sales-led motion debate
- • Vertical SaaS consolidation
- • Usage-based pricing models
Use these insights to speak the buyer's language in interviews.
Tags
How do you coach underperforming reps?
Template questionDescribe your forecasting methodology.
Template questionHow do you structure onboarding for new hires?
Template questionThis leadership position involves both strategic planning and hands-on coaching of the sales team.
Top SaaS reps often earn significant upside through accelerators once quota is exceeded.
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