Business Development Representative

The Role

We’re building a small team of Business Development Representatives (BDRs) with the knowledge, passion, and skills to help us revolutionize the client-attorney relationship across the legal industry.

As a BDR at Lawmatics, you will be the first point of contact for potential customers, responsible for both managing inbound leads and building a strong outbound pipeline for our sales team.

This role requires on-site presence from Monday to Wednesday at our La Jolla, San Diego office, with the flexibility to work remotely on Thursday and Friday.

Your day-to-day responsibilities will include:

Prospecting: Identify and research potential clients in the legal industry, leveraging tools like LinkedIn, Salesforce, Salesloft, Gong and more. Outreach: Engage prospects through cold calls, emails, social and video to introduce them to Lawmatics and qualify their needs. Qualify Leads: Understand prospects’ pain points and determine if Lawmatics is the right solution for their firm.

Sell the value of our demo to generate qualified sales opportunities for our team of AEs. Collaborate: Partner closely with Account Executives to ensure a seamless transition of qualified leads and align strategies for achieving sales targets. Work closely with the marketing team to maximize the performance of our inbound and outbound campaigns.

Track & Optimize: Use CRM tools (Salesforce) to track interactions, measure performance, and continually refine outreach strategies for better results.

What You’ll Bring

We’re looking for coachable individuals with a growth mindset who thrive in a fast-paced environment. Ideal candidates will have:

Experience: 1-2 years in a sales, customer service, or BDR/SDR role (legal tech experience is a plus, but not required). Communication Skills: Excellent written and verbal communication, with the ability to build rapport quickly and convey value effectively. Gritty: A self-starter attitude, motivated by goals and resilient in the face of chal