On-site
SaaS
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About this role
About the Role
The BDR Manager works to develop and manage our growing BDR team. In this role, you will be responsible for driving sales execution and performance across the team, working primarily in the SMB and mid-market across both inbound and outbound programs.
As the BDR Manager, you will build out the team, measure BDR performance, monitor & coach daily activity such as calls & emails, implement optimizations, and work across both sales and marketing organizations to develop and hand-off high-quality opportunities. This is a high-impact role that is critical to A-LIGN as we expand our go-to-market engine and rapidly grow top-line bookings.
Reports to
Business Development Manager
Pay Classification
Full-Time
Responsibilities
Organize and plan day-to-day strategies to motivate, coach, and counsel BDRs Ensure and promote a team-based environment which delivers best-in-class lead generation results Monitor/analyze BDR performance and take accountability for driving improvements in lead generation, program growth, sales productivity and opportunity quality Develop short and long-term strategies to enhance performance including technology needs, workflow design, com
missions/bonuses, contests, leadership development, training needs, and quality programs Align with Sales leaders to enable communication and support BDR career development Work hand-in-hand with the demand generation team to create and optimize marketing campaigns Own the CRM process for BDRs and recommend process improvements and optimizations Address performance issues and provide ongoing and corrective feedback in a timely and constructive manner Deliver regular reports of KPIs to directors across the business Coach and provide career development guidance to BDRs through performance management metrics and evaluations
Minimum Qualifications
EDUCATION
Bachelor’s degree in sales, marketing, business, or a related field
EXPERIENCE
Extensive lead generation and sales develop
Commission Structure
Base Salary
Not disclosed — ask in interview
Commission
Yes
Ramp Period
Not mentioned — clarify timeline
Selling Motion
Sales Cycle
Mid-Market
1–6 month cycles, moderate deal complexity
Prospecting
Hybrid
Mix of inbound leads and outbound prospecting
Buyer Persona
C-Suite
Selling to executive decision-makers
Requirements at a Glance
Typical Day — Sales Rep
Estimates based on role type and selling motion — actual may vary by company.
Role Signals
Green Flags
Dedicated prospecting team
Structured growth path
SaaS — Interview Intel
Typical Sales Cycle
30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)
Common Buyer Objections
- "We're locked into a contract with [competitor]"
- "We built something in-house already"
- "We don't have budget until next quarter"
- "Our team won't adopt another tool"
Key Industry Metrics
Hot Topics to Reference
- • AI-native product disruption
- • PLG vs sales-led motion debate
- • Vertical SaaS consolidation
- • Usage-based pricing models
Use these insights to speak the buyer's language in interviews.
Tags
How do you coach underperforming reps?
Template questionDescribe your forecasting methodology.
Template questionHow do you structure onboarding for new hires?
Template questionSales leadership roles require balancing individual contributor revenue with team performance management.
Expect to work with recurring revenue models where customer retention is as important as acquisition.
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