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    Specialty Sales Manager

    Squishable

    Remote
    Remote
    E-Commerce
    See your match score
    Posted Today
    Work Type

    Remote

    Vertical

    E-Commerce

    Source

    jobscollider

    About this role

    Squishable is a close-knit team of designers, artists, pop-culture fanatics, and lovers of all things adorable. Together we create the cutest, cuddliest (and sometimes downright unusual) plush and lifestyle products in the world.

    With the millions-strong Squishable fan community cheering us on (and a lot of cupcakes, coffee, and karaoke) we make people say “awww.” Our offices are in a sunny SoHo loft in NYC and in downtown Washington, DC.

    Job Summary: The Specialty Sales Manager is responsible for managing and growing Squishable’s specialty wholesale sales channel. This role focuses on developing relationships with specialty retailers, supporting independent sales representatives, and executing strategies to expand distribution and drive sales.

    The Specialty Sales Manager will also serve as the primary point of contact for industry trade associations and buying groups, helping strengthen Squishable’s presence within the specialty toy and gift market.

    Responsibilities

    Managing and growing relationships with specialty toy, gift, game, hobby, and boutique retailers throughout North America Identifying new business opportunities, developing prospective accounts, and executing strategies to expand Squishable’s specialty distribution channels Serving as the primary point of contact for trade associations, including ASTRA, and catalog and buying groups, such as The Good Toy Group Managing, training, and supporting independent sales representative teams through product education, sales tools, incentives, and ongoing communication Developing and executing specialty sales strategies, establishing measurable KPIs, and preparing sales reports and forecasts Building strong relationships with specialty retailers and industry partners to identify growth opportunities and strengthen existing business Planning, coordinating, and attending trade shows, gift shows, industry events, and customer meetings Working in tandem with the marketing, product development, a

    Selling Motion

    Prospecting

    Channel / Partner

    Sell through partners, resellers, or alliances

    Buyer Persona

    Manager-Level

    Departmental buyers and team leads

    Typical Day — Sales Manager

    Team 1:1s5–8/week
    Pipeline reviewDaily
    Deal coaching3–5/week
    Forecasting1×/week

    Estimates based on role type and selling motion — actual may vary by company.

    E-Commerce — Interview Intel

    Typical Sales Cycle

    14–60 days (SMB merchants) · 2–6 months (enterprise retail)

    Common Buyer Objections

    • "Platform migration is too risky mid-season"
    • "Our current solution is "good enough""
    • "Need to see ROI within first quarter"
    • "Integration with our fulfillment stack"

    Key Industry Metrics

    GMV (Gross Merchandise Value)Conversion RateAOV (Average Order Value)CAC:LTV RatioReturn RateCart Abandonment Rate

    Hot Topics to Reference

    • • Social commerce and TikTok Shop
    • • AI-powered personalization
    • • Headless commerce architecture
    • • Same-day delivery expectations

    Use these insights to speak the buyer's language in interviews.

    Tags

    sales
    —

    How do you coach underperforming reps?

    Template question
    —

    Describe your forecasting methodology.

    Template question
    —

    How do you structure onboarding for new hires?

    Template question
    Research Squishable's product, recent news, and key competitors
    Prepare 2-3 specific deal stories with quantifiable outcomes
    Prepare to discuss your home office setup and self-management discipline
    Review the job description and map your experience to each requirement
    Role Insights

    Sales leadership roles require balancing individual contributor revenue with team performance management.

    Revenue targets may be tied to merchant onboarding or GMV growth.

    Remote positions in sales offer flexibility but require strong self-discipline and proactive communication with distributed teams.

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