On-site
SaaS
arbeitnow
About this role
Who are we?Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems.We’re training and deploying frontier models for enterprises who are building AI systems.
We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that.We obsess over
what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers.
Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft.We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul.
Join us!Role Overview:As a Business Development Representative (BDR) at Cohere, you will drive revenue growth by identifying, qualifying, and nurturing high-potential leads for our enterprise AI solutions.
You’ll act as the first point of contact for prospects, understanding their business needs and aligning them with Cohere’s products to solve complex challenges like natural language processing, AI integration, and scalable language models. You’ll also have the opportunity to sell cutting-edge IP, that is being newly productised, within your own book of business.
Key
Responsibilities:Proactively research and identify target accounts across region in industries such as finance, technology, manufacturing, healthcare, public sector, etc. using tools like LinkedIn Sales Navigator and CRM platforms to prioritise high-fit prospects.Conduct 40+ outbound calls and personalised emails daily to engage decision-makers (e.g., CTOs, CIOs, and Business Unit leads), focusing on understanding their pain points and demonstrating how Cohere’s AI solutions can address them.Qualify leads using the BANT framework (Budget, Authority, Need, Timeline) and documen
Tools & Tech Stack
Selling Motion
Sales Cycle
Enterprise
6–18 month cycles, complex multi-stakeholder deals
Prospecting
Outbound-Heavy
Self-sourced pipeline via cold outreach
Buyer Persona
C-Suite
Selling to executive decision-makers
Territory
Named Accounts
Pre-assigned list of target companies
Requirements at a Glance
Typical Day — BDR
Estimates based on role type and selling motion — actual may vary by company.
SaaS — Interview Intel
Typical Sales Cycle
30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)
Common Buyer Objections
- "We're locked into a contract with [competitor]"
- "We built something in-house already"
- "We don't have budget until next quarter"
- "Our team won't adopt another tool"
Key Industry Metrics
Hot Topics to Reference
- • AI-native product disruption
- • PLG vs sales-led motion debate
- • Vertical SaaS consolidation
- • Usage-based pricing models
Use these insights to speak the buyer's language in interviews.
Tags
How do you qualify inbound leads?
Template questionDescribe your approach to multi-threading into an account.
Template questionHow do you prioritize your pipeline?
Template questionThis SDR/BDR role focuses on top-of-funnel pipeline generation through outbound prospecting.
SaaS sales roles typically involve consultative selling with longer deal cycles.
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