Business Development Representative (DACH)

    Light Inc

    🇬🇧 London
    SaaS
    Hybrid
    See your match score
    Posted 1 week ago
    Work Type

    On-site

    Vertical

    SaaS

    Source

    arbeitnow

    About this role

    🚀 BDR | Help Build the Future of Finance Retire the ERP.We're building the financial platform replacing legacy ERPs.Light automates accounting, reporting and financial operations for modern global businesses, giving finance teams real-time visibility without the chaos of disconnected systems.Already trusted by companies like Lovable, Legora and Keyshot, we're growing fast and building an entirely new category of software.

    Backed by world-class investors, we're looking for ambitious people who want to build something that matters. The RoleThis isn't a "book meetings forever" BDR role.You'll own outbound, generate pipeline, partner closely with Account Executives and gain exposure to the full sales cycle.

    We want to develop future AEs, not career BDRs.You'll be:🎯 Prospecting through phone, email and LinkedIn📞 Speaking with Finance Leaders, CFOs and C-suite executives🤝 Booking high-quality meetings that convert into revenue💡 Creating personalised outreach that actually gets replies🚀 Working alongside experienced AEs and learning how complex deals are won🤖 Using AI and modern sales tools to work smarter, not harder We're Looking ForYou might have:1+ year as a SaaS BDR or 2-3 years in a high-performing outbound sales roleFluent GermanA track record of smashing targets and building pipelineConfidence on the phone (you actually enjoy cold calling)A curious, resilient, competitive mindsetA genuine interest in startups, technology and AIBonus points if you've sold into finance teams, fintech, ERP software or if you're already using AI to make yourself more productive.

    Why Light?✨ Competitive salary + equity opportunity📈 Fast progression into an AE role🌍 Remote-first with regular company off-sites🏖 Generous holiday allowance👶 Paid parental leave🚀 Join one of Europe's fastest-growing AI startups while we're still early. Want to stand out?Don't just send a CV.Show us numbers. Show us impact.

    Tell us why Light, not just why "a startup." Side projects, AI experiments,

    Tools & Tech Stack

    Outreach

    Selling Motion

    Prospecting

    Channel / Partner

    Sell through partners, resellers, or alliances

    Buyer Persona

    C-Suite

    Selling to executive decision-makers

    Requirements at a Glance

    Bachelor's Degree·Required
    Cold Calling·Required skill
    Prospecting·Required skill
    C-Suite Selling·Required skill

    Typical Day — BDR

    Account research2 hrs/day
    Strategic outreach30–40/day
    Executive meetings2–3/week
    Personalized sequences15–25/day

    Estimates based on role type and selling motion — actual may vary by company.

    Role Signals

    Green Flags

    ✓
    Equity/Stock Options

    Ownership stake offered

    ✓
    Remote Friendly

    Location flexibility

    SaaS — Interview Intel

    Typical Sales Cycle

    30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)

    Common Buyer Objections

    • "We're locked into a contract with [competitor]"
    • "We built something in-house already"
    • "We don't have budget until next quarter"
    • "Our team won't adopt another tool"

    Key Industry Metrics

    ARR / MRRNet Revenue Retention (NRR)CAC Payback PeriodLogo Churn vs Revenue ChurnACV (Avg Contract Value)Magic Number

    Hot Topics to Reference

    • • AI-native product disruption
    • • PLG vs sales-led motion debate
    • • Vertical SaaS consolidation
    • • Usage-based pricing models

    Use these insights to speak the buyer's language in interviews.

    Tags

    GTM
    —

    How do you qualify inbound leads?

    Template question
    —

    Describe your approach to multi-threading into an account.

    Template question
    —

    How do you prioritize your pipeline?

    Template question
    Research Light Inc's product, recent news, and key competitors
    Prepare metrics: quota attainment %, average deal size, win rate
    Practice a 2-minute product demo pitch for a mock discovery call
    Review the job description and map your experience to each requirement
    Role Insights

    Expect high-volume outreach activity with success measured by meetings booked and pipeline generated.

    Top SaaS reps often earn significant upside through accelerators once quota is exceeded.

    Are you a closer?

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