Business Development Manager, Southeast

Fender Musical Instruments Corporation is a world famous brand with offices across the globe . Within Fender Musical Instruments Corporation’s(“FMIC”) Americas Sales team, we work directly with our dealer network to build strong business relationships and deliver a best-in-class experience throughout the dealer lifecycle.

An American icon, Fender was born in Southern California and has built a worldwide influence extending beyond the studio and the stage. A Fender is more than an instrument, it’s a cultural symbol that resonates globally.

We are searching for a Business Development Manager based remotely within an assigned territory. This territory-aligned commercial leadership role owns sales strategy, budget, and performance across the full FMIC brand portfolio: Fender, Squier, Jackson, Charvel, EVH, Gretsch, and Bigsby.

You will partner with aligned Dealer Experience Representatives to build trusted dealer relationships while retaining ultimate accountability for territory results. This role reports to the Manager, Regional Sales.

The ideal candidate will be located in either the Atlanta, GA or northern FL area.

Essential Functions:

Own and achieve monthly, quarterly, and annual sales targets and budget for the assigned territory across the full FMIC brand portfolio. Develop and execute territory strategy and account plans that grow revenue, expand distribution, and strengthen FMIC’s position. Manage the dealer order book for core products and new product introductions, balancing assortment, sell-in, and sell-through.

Make data-driven sales decisions, forecast demand, and manage dealer inventory and credit health in partnership with Finance and Credit. Build and grow long-term dealer relationships as the strategic commercial contact, through regular in-person visits and phone, video, and electronic communication.

Partner with aligned Dealer Experience Representatives, providing direction and account context and acting on the insights, opportunit