On-site
SaaS
arbeitnow
About this role
In just over a year, we've gone from 0 to 900 customers with very little marketing spend and a sales team of three, succeeding where many have tried and failed before.
We're now on the hunt for someone truly brilliant to join our growing commercial team, help us deal with a flood of inbound requests, and build out a professional sales motion for the next phase of our growth.Quick background on SpruceAlmost 20% of the UK's carbon e
missions comes from heating homes — there's simply no way to reach net zero without phasing out gas and oil boilers. Right now the only serious alternative is heat pumps, with their almost-magical ability to turn 1 kW of electricity into 3-5 kW of heat (🤯). But there's a problem: the heat pump installation journey is slow, inefficient, and just so painful.
This makes it really hard for existing installers to grow their businesses and puts off gas engineers from starting to do heat pumps. Perhaps most critically, it means you can't currently offer a heat pump when someone's boiler breaks and they urgently need heating.We're fixing this.
We've built a platform for heat pump installers to manage the whole installation journey from initial enquiry through to final compliance paperwork, freeing up their time to focus on what really matters: doing high-quality installations, providing great customer service, and scaling their business.
Despite only getting started at the beginning of 2024, we're having a massive impact on installation businesses, suppliers, and manufacturers across the UK: halving the time they spend on each job, doubling their sales conversion rates, and boosting their bottom line.Having raised a substantial Seed round last year and with strong customer demand, we're scaling the team to massively grow our impact.
We're now starting to expand beyond heat pumps and ultimately want to build an operating system for the whole home renewables supply chain.The RoleYou'll be working closely with Jim, Ashley, Joe, Hector and Jo to accel
Selling Motion
Prospecting
Inbound-Led
Marketing-generated leads and demo requests
Buyer Persona
C-Suite
Selling to executive decision-makers
Requirements at a Glance
Typical Day — Account Executive
Estimates based on role type and selling motion — actual may vary by company.
SaaS — Interview Intel
Typical Sales Cycle
30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)
Common Buyer Objections
- "We're locked into a contract with [competitor]"
- "We built something in-house already"
- "We don't have budget until next quarter"
- "Our team won't adopt another tool"
Key Industry Metrics
Hot Topics to Reference
- • AI-native product disruption
- • PLG vs sales-led motion debate
- • Vertical SaaS consolidation
- • Usage-based pricing models
Use these insights to speak the buyer's language in interviews.
Tags
Walk me through your discovery process.
Template questionHow do you handle a prospect who goes silent mid-deal?
Template questionTell me about your largest closed deal and the sales cycle.
Template questionHow do you build business cases for stakeholders?
Template questionDescribe a deal you lost and what you learned.
Template questionThis Account Executive position at Spruce involves managing the full sales cycle from prospecting through close.
SaaS sales roles typically involve consultative selling with longer deal cycles.
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