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    Strategic Key Account Executive (DACH)

    Miro

    🇩🇪 Munich
    FullTime
    SaaS
    Hybrid
    See your match score
    Posted Jun 26, 2026
    Job Type

    FullTime

    Work Type

    On-site

    Vertical

    SaaS

    Source

    ashby

    Language

    🇩🇪 German

    About this role

    About the TeamThe Strategic Key Account Executive is a critical component of our go-to-market strategy and presents an outstanding opportunity to work on strategic sales cycles with a customer base representing the largest organisations in the DACH region.As part of Miro’s strategic sales team, you will have the opportunity to develop, strategise, negotiate and close business with some of the largest companies globally.

    In this role you will partner closely with Customer Success, Sales Development and New Logo teams. You have accountability for the worldwide footprint of these multinational accounts.If you want to help these customers innovate faster and better, this role is for you.

    About the RoleAs a Strategic Key Account Executive you are responsible for managing a portfolio of the largest DACH customers.

    You will lead a cross functional account team and set the account strategy and operating plan to achieve your expansion goals and long term customer success.In this role, you will think big and strategically about how we align to and accelerate customers' strategic change programs.

    What you’ll doBe the Go-to-Person for our big and strategic clients within the DACH market.Combine the interests of multiple client stakeholders to drive account revenue growth and protect existing businesses through strong relationship management.Strategic account planning to motivate and lead company resources in appropriate expansion strategies.Break into new personas and lines of business to drive incremental use cases.Be a key component in ensuring we have accurate data in our CRM to drive the strategy for our future growth.Achieve monthly/quarterly quotas of pipeline and closed business.

    What you’ll need4+ years of sales experience within the DACH region enterprise market, including experience with SaaS.Strong account expansion skills (new business, strategic territory & account planning, cross functional team-selling).Proven track record of exceeding sales quotas.Excellent ver

    Selling Motion

    Sales Cycle

    Enterprise

    6–18 month cycles, complex multi-stakeholder deals

    Prospecting

    Channel / Partner

    Sell through partners, resellers, or alliances

    Buyer Persona

    C-Suite

    Selling to executive decision-makers

    Territory

    Named Accounts

    Pre-assigned list of target companies

    Requirements at a Glance

    Experience·4+ years required
    Bachelor's Degree·Required
    Negotiation·Required skill

    Typical Day — Account Executive

    Stakeholder meetings3–5/week
    Executive presentations2–3/week
    Business cases & RFPs1–2/week
    Forecast & pipeline2×/week
    Champion coachingDaily

    Estimates based on role type and selling motion — actual may vary by company.

    SaaS — Interview Intel

    Typical Sales Cycle

    30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)

    Common Buyer Objections

    • "We're locked into a contract with [competitor]"
    • "We built something in-house already"
    • "We don't have budget until next quarter"
    • "Our team won't adopt another tool"

    Key Industry Metrics

    ARR / MRRNet Revenue Retention (NRR)CAC Payback PeriodLogo Churn vs Revenue ChurnACV (Avg Contract Value)Magic Number

    Hot Topics to Reference

    • • AI-native product disruption
    • • PLG vs sales-led motion debate
    • • Vertical SaaS consolidation
    • • Usage-based pricing models

    Use these insights to speak the buyer's language in interviews.

    Tags

    Sales
    Core Sales
    —

    Walk me through your discovery process.

    Template question
    —

    How do you handle a prospect who goes silent mid-deal?

    Template question
    —

    Tell me about your largest closed deal and the sales cycle.

    Template question
    —

    How do you build business cases for stakeholders?

    Template question
    —

    Describe a deal you lost and what you learned.

    Template question
    Research Miro's product, recent news, and key competitors
    Prepare metrics: quota attainment %, average deal size, win rate
    Practice a 2-minute product demo pitch for a mock discovery call
    Review the job description and map your experience to each requirement
    Role Insights

    This Account Executive position at Miro involves managing the full sales cycle from prospecting through close.

    SaaS sales roles typically involve consultative selling with longer deal cycles.

    The German market values structured sales processes and typically offers strong base salaries alongside performance incentives.

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