Remote
SaaS
himalayas
About this role
The Sr. CRM Prime AE role is a sales role built for experienced sellers who have the curiosity, confidence, and technical acumen to transform a customer’s business. You will play a pivotal role in shaping ServiceNow’s CRM business and work on exciting and transformational sales opportunities.
People who excel at this job can lead discovery sessions, leverage value-based selling, and deliver measurable business outcomes through customer specific priorities and use cases. The CRM Prime Account Executive has the technical fluency to present, demo, and provide customers with the confidence to invest in ServiceNow CRM Solutions.
What you get to do in this role: Sell to line of business owners across: Call center & customer service, field operations, Revenue Operations, and Sales organizations. Build relationships with customer executives and decision makers, understanding their CRM Priorities and purchasing process.
Develop account and territory plans that identify priority customers, growth opportunities, and the actions needed to pursue them.
Oversee client relationship mapping, orchestrating an account strategy while leading across a broad virtual team (Sales Specialists, Solutions Consultant, Success resources, Partners and Marketing, etc.) Be a trusted advisor to your customers by understanding their business and advising on how ServiceNow CRM can help them achieve their business goals Hold Customer Business Reviews (CBRs) to understand business use case and objectives, customer adoption, and identify expansion opportunities.
To be successful in this role you have: 10+ years of sales experience within software OR solutions sales organization Experience establishing trusted relationships with current and prospective clients and other teams Experience producing new business, negotiate deals, and maintain healthy C-Level relationships Track record of high quota attainment and consistently hitting annual sales targets Experience in leveraging or critically thin
Commission Structure
Base Salary
Not disclosed — ask in interview
Commission
Structure not specified
OTE
$240k (range: $145k–$240k)
Ramp Period
Not mentioned — clarify timeline
Selling Motion
Prospecting
Channel / Partner
Sell through partners, resellers, or alliances
Buyer Persona
C-Suite
Selling to executive decision-makers
Requirements at a Glance
Typical Day — Account Executive
Estimates based on role type and selling motion — actual may vary by company.
Role Signals
Green Flags
Ownership stake offered
SaaS — Interview Intel
Typical Sales Cycle
30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)
Common Buyer Objections
- "We're locked into a contract with [competitor]"
- "We built something in-house already"
- "We don't have budget until next quarter"
- "Our team won't adopt another tool"
Key Industry Metrics
Hot Topics to Reference
- • AI-native product disruption
- • PLG vs sales-led motion debate
- • Vertical SaaS consolidation
- • Usage-based pricing models
Use these insights to speak the buyer's language in interviews.
Tags
Walk me through your discovery process.
Template questionHow do you handle a prospect who goes silent mid-deal?
Template questionTell me about your largest closed deal and the sales cycle.
Template questionHow do you build business cases for stakeholders?
Template questionDescribe a deal you lost and what you learned.
Template questionAs an Account Executive with ServiceNow, you'll own the entire revenue pipeline and be measured on quota attainment.
Expect to work with recurring revenue models where customer retention is as important as acquisition.
This remote-friendly role provides geographic flexibility while maintaining access to a SaaS market.
With OTE potential exceeding $240k, this role sits in the top tier of sales compensation. Expect rigorous performance expectations and a proven track record requirement.
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