Senior Sales Manager

    Goodlord

    🇬🇧 London
    SaaS
    Hybrid
    See your match score
    Posted 1 week ago
    Work Type

    On-site

    Vertical

    SaaS

    Source

    arbeitnow

    About this role

    📍 London Office (Aldgate East, E1) | Hybrid - 3 days in the office, 2 days remote (or office if you prefer!) The opportunityGoodlord is on a mission to be the gold standard platform for renting, and we’re searching for an Senior Sales Manager reporting directly to our Head of Sales to help us achieve it!

    You will own the execution engine for our Mid-Market segment (with potential to expand to our enterprise segment), helping letting agencies navigate complex operational environments with our gold-standard platform.

    This isn't a passive management role - you'll be an active builder, running disciplined MEDDPICC deal interrogation, coaching reps to win, and stepping in as an executive sponsor on high-stakes deals.In this role you'll:Lead, coach, and develop a team of Account Executives through 1:1s, call reviews, and live deal shadowing to drive consistent target achievement.

    Run multi-threaded deal interrogations using MEDDPICC to validate champions, uncover risks, map decision-makers, and maintain exact CRM forecasting. Partner with SDR and Demand-Gen leadership on territory strategies, while collaborating cross-functionally with Product, Legal, and CS to streamline deals.

    Refine GTM playbooks, standardise commercial negotiation frameworks, and lay the operational foundations to expand into Enterprise accounts.

    What we need from you:Proven experience managing, coaching, and scaling B2B SaaS Account Executives to hit target in Mid-Market or Enterprise segments.Practical, hands-on expertise using MEDDPICC to dissect deals, spot red flags early, and guide reps through complex buying centres.A builder mindset who loves getting into the weeds of deal strategy, sitting in on calls, and structuring winnable proposals.Comfort operating in fast-moving environments while demonstrating strong SaaS metrics, ROI modelling, and contract negotiation skills.It would also be great if you have:Experience in PropTech, Real Estate, FinTech, or highly regulated SaaS environments.A t

    Selling Motion

    Sales Cycle

    Enterprise

    6–18 month cycles, complex multi-stakeholder deals

    Prospecting

    Channel / Partner

    Sell through partners, resellers, or alliances

    Buyer Persona

    C-Suite

    Selling to executive decision-makers

    Requirements at a Glance

    Negotiation·Required skill

    Typical Day — Sales Manager

    Executive deal support3–5/week
    Forecast & commit2Ă—/week
    Strategic deal coaching3–5/week

    Estimates based on role type and selling motion — actual may vary by company.

    Role Signals

    Green Flags

    âś“
    Remote Friendly

    Location flexibility

    SaaS — Interview Intel

    Typical Sales Cycle

    30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)

    Common Buyer Objections

    • "We're locked into a contract with [competitor]"
    • "We built something in-house already"
    • "We don't have budget until next quarter"
    • "Our team won't adopt another tool"

    Key Industry Metrics

    ARR / MRRNet Revenue Retention (NRR)CAC Payback PeriodLogo Churn vs Revenue ChurnACV (Avg Contract Value)Magic Number

    Hot Topics to Reference

    • • AI-native product disruption
    • • PLG vs sales-led motion debate
    • • Vertical SaaS consolidation
    • • Usage-based pricing models

    Use these insights to speak the buyer's language in interviews.

    Tags

    Sales
    —

    How do you coach underperforming reps?

    Template question
    —

    Describe your forecasting methodology.

    Template question
    —

    How do you structure onboarding for new hires?

    Template question
    Research Goodlord's product, recent news, and key competitors
    Prepare metrics: quota attainment %, average deal size, win rate
    Practice a 2-minute product demo pitch for a mock discovery call
    Review the job description and map your experience to each requirement
    Role Insights

    This leadership position involves both strategic planning and hands-on coaching of the sales team.

    Top SaaS reps often earn significant upside through accelerators once quota is exceeded.

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