On-site
SaaS
arbeitnow
About this role
About the RoleThis is a hands-on leadership role owning the outbound sales development function at a fast-growing, AI-first HR tech company backed by Y Combinator and recently closed at Series A. You will build and coach a team of SDRs, refine the outbound playbook, and drive qualified pipeline for Account Executives at a pivotal moment in the company's growth.
What You'll DoManage and coach a team of SDRs and BDRs day-to-day, running 1:1s, reviewing calls, and holding the team accountable to pipeline targets.Own CRM hygiene, sequence management, and activity tracking across the team using tools such as Clay, Amplemarket, and LinkedIn Sales Navigator.Build and continuously refine outbound playbooks, messaging frameworks, and processes as the team scales from two to six or more reps.Collaborate cross-functionally with marketing and Account Executives on sales enablement assets, ICP refinement, and campaign strategy.Report on team performance and pipeline health to leadership, identifying what is working and what needs to change.
What We're Looking For3 to 6 years of B2B SaaS outbound experience, with at least 1 to 2 years managing or leading an SDR or BDR team with documented performance metrics.Proven ability to build or scale an outbound function at an early-stage or resource-constrained startup (sub-50 person company).Proficiency with sales engagement platforms and CRM systems such as Salesforce, Outreach, or Apollo.Track record of building and optimising outbound sales cadences and processes from the ground up.Comfortable in a scrappy, fast-moving environment where you shape the function rather than inherit a finished one.Experience outbounding to HR buyers or working in the HR tech space is a strong plus.Familiarity with sales analytics, pipeline forecasting, or revenue operations is a bonus.Compensation &
BenefitsSalary range: £75,000 to £85,000 per year. Visa sponsorship is not available for this role.LocationHybrid, based in London, England, United Kingdom.
Tools & Tech Stack
Selling Motion
Prospecting
Outbound-Heavy
Self-sourced pipeline via cold outreach
Buyer Persona
C-Suite
Selling to executive decision-makers
Requirements at a Glance
Typical Day — SDR
Estimates based on role type and selling motion — actual may vary by company.
Role Signals
Green Flags
Dedicated prospecting team
SaaS — Interview Intel
Typical Sales Cycle
30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)
Common Buyer Objections
- "We're locked into a contract with [competitor]"
- "We built something in-house already"
- "We don't have budget until next quarter"
- "Our team won't adopt another tool"
Key Industry Metrics
Hot Topics to Reference
- • AI-native product disruption
- • PLG vs sales-led motion debate
- • Vertical SaaS consolidation
- • Usage-based pricing models
Use these insights to speak the buyer's language in interviews.
Tags
How do you handle objections on cold calls?
Template questionWalk me through your typical outbound sequence.
Template questionHow do you research prospects before reaching out?
Template questionWhat metrics do you track daily?
Template questionThis SDR/BDR role focuses on top-of-funnel pipeline generation through outbound prospecting.
SaaS sales roles typically involve consultative selling with longer deal cycles.
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