On-site
E-Commerce
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About this role
About Us: Since 1935, we’ve been on a mission to bring a little extra happiness to everyday life and inspire connections over food. We select the finest ingredients the world has to offer, craft premium products made with love, and never settle for shortcuts. We believe that when we share our food, we share a part of ourselves — and that’s the only way we’d put our name on it.
Today, our small family company has grown into a national leader in specialty olives, peppers, and sauces under the leadership of CEO Jeff Mezzetta, and our commitment to quality has never wavered. With an 80-year legacy behind us and a bright future ahead, we’re seeking passionate, driven candidates to help us bring our cherished family traditions to a new generation.
The ideal candidate will have an immediate connection to our Core Ingredients:
Crunchy Crunchy: We are hungry for excellence. Own It: We think and act as an owner – with appetite, initiative, and responsibility. Connection: We build authentic relationships that foster trust and open communications. Vibrance: We come to work eager and passionate about fulfilling our vision. When we share our work, we share a part of who we are.
The primary role of the Sales Manager, Natural Channel is to grow revenue and build category market share for the Jeff’s Garden and Mezzetta brands within the Natural retail channel, nationally. This is a national role with responsibility across the entire U.S., not a single-region territory.
Assigned retailers consist of Natural and Specialty accounts—Sprouts, NCG, INFRA, Natural Grocers, The Fresh Market, including the broad base of independent retailers. The role is also responsible for managing the distributors that supply these retailers, including UNFI, KeHE, and select specialty distributors.
The Sales Manager, Natural Channel drives revenue and market share by strategizing and developing sales plans for each account, selling and executing the sales plans directly with the accounts as well as
Selling Motion
Prospecting
Channel / Partner
Sell through partners, resellers, or alliances
Buyer Persona
C-Suite
Selling to executive decision-makers
Requirements at a Glance
Typical Day — Sales Manager
Estimates based on role type and selling motion — actual may vary by company.
E-Commerce — Interview Intel
Typical Sales Cycle
14–60 days (SMB merchants) · 2–6 months (enterprise retail)
Common Buyer Objections
- "Platform migration is too risky mid-season"
- "Our current solution is "good enough""
- "Need to see ROI within first quarter"
- "Integration with our fulfillment stack"
Key Industry Metrics
Hot Topics to Reference
- • Social commerce and TikTok Shop
- • AI-powered personalization
- • Headless commerce architecture
- • Same-day delivery expectations
Use these insights to speak the buyer's language in interviews.
Tags
How do you coach underperforming reps?
Template questionDescribe your forecasting methodology.
Template questionHow do you structure onboarding for new hires?
Template questionSales leadership roles require balancing individual contributor revenue with team performance management.
E-commerce sales roles often blend B2B partnerships with platform-driven metrics.
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