On-site
E-Commerce
arbeitnow
🇩🇪 German
About this role
Sales Director (German-speaking) Berlin, Germany · Full-time · On-site
ABOUT US At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25,000+ like-minded professionals. ABOUT THE COMPANY You'll be joining a fast-scaling, founder-led company that is redefining an entire industry.
Founded in 2014, this European B2B signage company has built a premium brand trusted by some of the most recognisable names in retail, hospitality, tech, and luxury — think global household brands across Germany, Sweden, Poland, and beyond.
What makes this company unique is its ambition: to become the first truly scalable business in a sector that has historically been fragmented, craft-based, and impossible to systematise. Through smart processes, technology, and now AI, they are doing exactly that.
This is not a startup at zero — it's a proven business with real revenue, real clients, and a clear roadmap to European market leadership. With offices in Berlin, Wrocław, and Helsingborg, they're at an exciting inflection point and building the senior commercial team to take them there. THE ROLE This is one of the most important hires the company will make this year.
What it requires is someone who has led a sales team, knows how to take ownership, and is ready to step fully into a leadership role and grow with the business. As Sales Director you'll architect the commercial engine. You'll own the inbound and outbound sales functions, the CRM and AI-driven workflow transformation, and the customer experience from first touch to retention.
You'll manage and develop a growing team of sales consultants, working closely with the founders to shape strategy and execute with discipline.
KEY
RESPONSIBILITIESGrow and develop the inbound sales team, outbound function, aftersales, and offline conversionOwn sales team targets and metrics — structured
Selling Motion
Prospecting
Hybrid
Mix of inbound leads and outbound prospecting
Buyer Persona
C-Suite
Selling to executive decision-makers
Territory
Vertical-Specific
Focused on a single industry vertical
Requirements at a Glance
Typical Day — Sales Rep
Estimates based on role type and selling motion — actual may vary by company.
E-Commerce — Interview Intel
Typical Sales Cycle
14–60 days (SMB merchants) · 2–6 months (enterprise retail)
Common Buyer Objections
- "Platform migration is too risky mid-season"
- "Our current solution is "good enough""
- "Need to see ROI within first quarter"
- "Integration with our fulfillment stack"
Key Industry Metrics
Hot Topics to Reference
- • Social commerce and TikTok Shop
- • AI-powered personalization
- • Headless commerce architecture
- • Same-day delivery expectations
Use these insights to speak the buyer's language in interviews.
Tags
How do you coach underperforming reps?
Template questionDescribe your forecasting methodology.
Template questionHow do you structure onboarding for new hires?
Template questionSales leadership roles require balancing individual contributor revenue with team performance management.
Revenue targets may be tied to merchant onboarding or GMV growth.
The German market values structured sales processes and typically offers strong base salaries alongside performance incentives.
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