On-site
SaaS
arbeitnow
About this role
Sales Development RepresentativeEdinburgh WordsmithWordsmith is building the legal operations platform for in-house teams, and we are growing fast.We believe in-house legal is becoming one of the most important functions in the AI era.
Every business is moving faster, but legal work is still too often scattered across inboxes, chats, documents, and disconnected systems.Wordsmith brings that work into one system. Requests come in from across the business, AI agents handle the routine, lawyers stay in control where judgment matters, and every step is captured as work happens.We are built for in-house legal, not law firms.
Our goal is to help legal teams move faster, reduce unnecessary external counsel spend, and become a function the business can run with.More than 500 companies, including Financial Times, Safelite, Trip.com, Canva, Starling, and Sage, use Wordsmith.
Backed by $100M from Index Ventures, General Catalyst, Highland Europe, and others, we are building one of the defining companies in legal AI.The RoleWe’re hiring a Sales Development Representative (SDR) to spearhead our outbound engine and book high-quality opportunities with in-house legal teams.This is the frontline of our growth.
You’ll be responsible for finding the right accounts, crafting compelling outreach, and breaking into companies. You’ll work hand-in-hand with our Account Executives (AEs) and Marketing teams to build a predictable pipeline.This is an early-stage environment. Things move fast, priorities shift, and there isn’t always a clear playbook.
You’ll need to be resilient, highly organized, and willing to experiment with new ways to get a prospect’s attention.
What you’ll doBuild and execute targeted outbound campaigns (email, cold calling, LinkedIn) to general counsel and legal leaders.Consistently hit and exceed monthly meeting-booked and pipeline targets.Partner closely with AEs to strategize on key accounts and ensure smooth handoffs.Act as a feedback loop for Marketing and Product
Tools & Tech Stack
Selling Motion
Prospecting
Channel / Partner
Sell through partners, resellers, or alliances
Buyer Persona
C-Suite
Selling to executive decision-makers
Requirements at a Glance
Typical Day — SDR
Estimates based on role type and selling motion — actual may vary by company.
SaaS — Interview Intel
Typical Sales Cycle
30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)
Common Buyer Objections
- "We're locked into a contract with [competitor]"
- "We built something in-house already"
- "We don't have budget until next quarter"
- "Our team won't adopt another tool"
Key Industry Metrics
Hot Topics to Reference
- • AI-native product disruption
- • PLG vs sales-led motion debate
- • Vertical SaaS consolidation
- • Usage-based pricing models
Use these insights to speak the buyer's language in interviews.
Tags
How do you handle objections on cold calls?
Template questionWalk me through your typical outbound sequence.
Template questionHow do you research prospects before reaching out?
Template questionWhat metrics do you track daily?
Template questionThis SDR/BDR role focuses on top-of-funnel pipeline generation through outbound prospecting.
SaaS sales roles typically involve consultative selling with longer deal cycles.
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