Sales Development Representative (SDR)

    Wordsmith

    🇬🇧 Edinburgh
    SaaS
    See your match score
    Posted 3 weeks ago
    Work Type

    On-site

    Vertical

    SaaS

    Source

    arbeitnow

    About this role

    Sales Development RepresentativeEdinburgh WordsmithWordsmith is building the legal operations platform for in-house teams, and we are growing fast.We believe in-house legal is becoming one of the most important functions in the AI era.

    Every business is moving faster, but legal work is still too often scattered across inboxes, chats, documents, and disconnected systems.Wordsmith brings that work into one system. Requests come in from across the business, AI agents handle the routine, lawyers stay in control where judgment matters, and every step is captured as work happens.We are built for in-house legal, not law firms.

    Our goal is to help legal teams move faster, reduce unnecessary external counsel spend, and become a function the business can run with.More than 500 companies, including Financial Times, Safelite, Trip.com, Canva, Starling, and Sage, use Wordsmith.

    Backed by $100M from Index Ventures, General Catalyst, Highland Europe, and others, we are building one of the defining companies in legal AI.The RoleWe’re hiring a Sales Development Representative (SDR) to spearhead our outbound engine and book high-quality opportunities with in-house legal teams.This is the frontline of our growth.

    You’ll be responsible for finding the right accounts, crafting compelling outreach, and breaking into companies. You’ll work hand-in-hand with our Account Executives (AEs) and Marketing teams to build a predictable pipeline.This is an early-stage environment. Things move fast, priorities shift, and there isn’t always a clear playbook.

    You’ll need to be resilient, highly organized, and willing to experiment with new ways to get a prospect’s attention.

    What you’ll doBuild and execute targeted outbound campaigns (email, cold calling, LinkedIn) to general counsel and legal leaders.Consistently hit and exceed monthly meeting-booked and pipeline targets.Partner closely with AEs to strategize on key accounts and ensure smooth handoffs.Act as a feedback loop for Marketing and Product

    Tools & Tech Stack

    Outreach

    Selling Motion

    Prospecting

    Channel / Partner

    Sell through partners, resellers, or alliances

    Buyer Persona

    C-Suite

    Selling to executive decision-makers

    Requirements at a Glance

    Bachelor's Degree·Required
    Cold Calling·Required skill
    Prospecting·Required skill

    Typical Day — SDR

    Cold calls60–80/day
    Outbound emails30–50/day
    Discovery meetings2–3/week
    Pipeline review1×/week

    Estimates based on role type and selling motion — actual may vary by company.

    SaaS — Interview Intel

    Typical Sales Cycle

    30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)

    Common Buyer Objections

    • "We're locked into a contract with [competitor]"
    • "We built something in-house already"
    • "We don't have budget until next quarter"
    • "Our team won't adopt another tool"

    Key Industry Metrics

    ARR / MRRNet Revenue Retention (NRR)CAC Payback PeriodLogo Churn vs Revenue ChurnACV (Avg Contract Value)Magic Number

    Hot Topics to Reference

    • • AI-native product disruption
    • • PLG vs sales-led motion debate
    • • Vertical SaaS consolidation
    • • Usage-based pricing models

    Use these insights to speak the buyer's language in interviews.

    Tags

    GTM
    —

    How do you handle objections on cold calls?

    Template question
    —

    Walk me through your typical outbound sequence.

    Template question
    —

    How do you research prospects before reaching out?

    Template question
    —

    What metrics do you track daily?

    Template question
    Research Wordsmith's product, recent news, and key competitors
    Prepare metrics: quota attainment %, average deal size, win rate
    Practice a 2-minute product demo pitch for a mock discovery call
    Review the job description and map your experience to each requirement
    Role Insights

    This SDR/BDR role focuses on top-of-funnel pipeline generation through outbound prospecting.

    SaaS sales roles typically involve consultative selling with longer deal cycles.

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