On-site
Info Product
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About this role
Who You Are
You have a knack for opening doors and making real connections. You’re curious about people and their businesses, ask thoughtful questions, and know how to listen for what really matters.
You live for the chase—identifying the right accounts, crafting personalized outreach that cuts through the noise, and turning strategy into momentum. You’re goal-driven, focused, and just the right amount of competitive. You know sales is as much about the big picture as it is about the details—like aligning with a prospect’s business strategy or getting the tone of an email just right.
You want to rep a product you believe in, with a team that’s got your back - so every conversation you start feels like a win-win. At Swoogo, sales is a team sport, and you know how to show up, collaborate, and help everyone win.
Are you already thinking about how you’d get our attention? You might be our next Sales Development Representative.
About the Role
Swoogo is a fast-growing startup with big ambitions in the event space. We move quickly, think creatively, and our team brings the same energy. This role is for someone who thrives in a high-impact environment and loves blending strategic sales with measurable results.
In this role you will:
Prospect into accounts through cold outbound, ABM tactics, gifting, personalized outreach, and content-driven engagement. Convert inbound leads from content downloads, webinars, and events. Collaborate with AEs on account mapping and multi-threading strategies. Build and maintain accurate prospect lists for targeted outreach.
Write high-conversion emails and LinkedIn messages that break through the noise. Use creative CTAs to drive meetings with decision-makers. Track results, analyze performance, and refine outreach based on data. Represent Swoogo at select events and follow up with precision. Become an expert in Swoogo’s value for event teams and align our solutions to their most pressing challenges.
Consistently meet or exceed monthl
Tools & Tech Stack
Selling Motion
Prospecting
Hybrid
Mix of inbound leads and outbound prospecting
Requirements at a Glance
Typical Day — SDR
Estimates based on role type and selling motion — actual may vary by company.
Role Signals
Green Flags
Warm leads provided
Info Products — Interview Intel
Typical Sales Cycle
1–14 days (webinar/VSL funnel) · 1–3 days (phone close)
Common Buyer Objections
- "I've bought courses before and never finished them"
- "Can I see a free sample first?"
- "What makes this different from free content?"
- "I don't have time to implement"
Key Industry Metrics
Hot Topics to Reference
- • AI course creation tools
- • Community-led learning (Skool)
- • Subscription fatigue from too many memberships
- • Short-form content marketing shift
Use these insights to speak the buyer's language in interviews.
Tags
How do you handle objections on cold calls?
Template questionWalk me through your typical outbound sequence.
Template questionHow do you research prospects before reaching out?
Template questionWhat metrics do you track daily?
Template questionSales Development roles are ideal stepping stones — top SDRs typically promote to AE within 12-18 months.
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