Remote
Info Product
himalayas
About this role
Business Development Specialist – Cantonese speakingCountry: Malaysia (Remote)Reporting to the Project manager, responsible for tracking and managing prospecting, qualification and nurture activities, providing accurate weekly forecasts to the marketing and sales organization on the volume of leads expected to achieve MQL status.
RESPONSIBILITIES: To conduct prospecting call and desk research database of potential accounts in order to ensure all key details – decision maker names, addresses, current IT providers, etc. – are identified as well as mapping the decision-making structure of each target account. To utilize specialist research tools (i.e.
LinkedIn/ online research) to identify business challenges and sales opportunities within targeted accounts to produce a regular flow of qualified sales ready leads for the direct and channel sales team to pursue.
To build / nurture close business relationships with selected accounts in order to ensure that our solution is at the forefront of their thinking when ready to review or has a critical business need. Qualify prospects against established criteria prior to passing them to field sales team or channel sales team as marketing qualified leads (MQLs).
Receive pre-determined groups of prospects back from field or channel sales for further nurturing using both the telephone and email. Process in-bound leads, both telephone and web-based (eg.
Request a quote or contact us from through the company website) To work closely with Regional Sales Director and the sales team on any local campaigns or óne off' events – such as Webinars & industry events – in terms of both profiling and follow up. To accurately update and maintain Salesforce.com and weekly pipeline forecasts on the volume of leads expected to achieve MQL status.
To take part in regular óne to ones' with Field Marketing / Marketing Operations to give/receive feedback, monitor performance / identify training needs. Take responsibility for the acquisition, s
Tools & Tech Stack
Selling Motion
Prospecting
Hybrid
Mix of inbound leads and outbound prospecting
Buyer Persona
C-Suite
Selling to executive decision-makers
Territory
Named Accounts
Pre-assigned list of target companies
Requirements at a Glance
Typical Day — BDR
Estimates based on role type and selling motion — actual may vary by company.
Role Signals
Green Flags
Ownership stake offered
Location flexibility
Info Products — Interview Intel
Typical Sales Cycle
1–14 days (webinar/VSL funnel) · 1–3 days (phone close)
Common Buyer Objections
- "I've bought courses before and never finished them"
- "Can I see a free sample first?"
- "What makes this different from free content?"
- "I don't have time to implement"
Key Industry Metrics
Hot Topics to Reference
- • AI course creation tools
- • Community-led learning (Skool)
- • Subscription fatigue from too many memberships
- • Short-form content marketing shift
Use these insights to speak the buyer's language in interviews.
Tags
How do you qualify inbound leads?
Template questionDescribe your approach to multi-threading into an account.
Template questionHow do you prioritize your pipeline?
Template questionExpect high-volume outreach activity with success measured by meetings booked and pipeline generated.
This remote-friendly role provides geographic flexibility while maintaining access to a info products market.
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