Regional Sales Manager – West England & Wales (Dairy Energy)

    Biolectric

    🇬🇧 Bristol, Bristol, City of, Verenigd Koninkrijk
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    Posted Today
    Work Type

    On-site

    Source

    arbeitnow

    About this role

    Join Dairy Energy, Biolectric’s distributor in the UK, and play a key role in expanding our position in the dairy farming market across the West of England and Wales.Supported by our existing UK team and Biolectric’s Belgian headquarters, your focus is clear: meet dairy farmers, identify the right farms, build relationships and convert opportunities into signed contracts.

    Key

    responsibilitiesActive field sales & customer engagementSpend most of your time out on farms, proactively visiting 15+ dairy farms per week.Use our strong existing lead database while continuously developing your own network and opportunities.Quickly assess whether a farm is a good fit for Biolectric technology based on its herd, manure management, energy use and farm set-up.Engage directly with dairy farmers, understand their business and explain clearly how on-farm anaerobic digestion could work for them.Build relationships from the first conversation through to a signed contract.Maintain momentum throughout the sales process and actively follow up opportunities.Be comfortable dropping in on a farm when you are nearby, introducing yourself and the technology, and securing a proper follow-up meeting.Build long-term relationships with farmers, advisers and other relevant contacts in the dairy sector.Events & network developmentOrganise and support open farm days, customer visits and agricultural shows to demonstrate our technology in practice.Build a strong network across the dairy farming community in the West of England and Wales.Generate new opportunities through referrals, existing customers and your agricultural network.Educate farmers about the

    benefits of small-scale, on-farm anaerobic digestion. Candidate profileExperience in direct sales, preferably within the agricultural sector.Strong negotiation skills and the ability to communicate convincingly.Willingness to travel regularly throughout the assigned region.Holds a valid driving licence and enjoys being on the road, visiting

    Selling Motion

    Buyer Persona

    C-Suite

    Selling to executive decision-makers

    Territory

    Vertical-Specific

    Focused on a single industry vertical

    Requirements at a Glance

    Bachelor's Degree·Required
    Negotiation·Required skill

    Typical Day — Sales Manager

    Team metrics reviewDaily
    Team huddlesDaily
    Skill coaching3–5/week

    Estimates based on role type and selling motion — actual may vary by company.

    Tags

    Sales
    —

    How do you coach underperforming reps?

    Template question
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    Describe your forecasting methodology.

    Template question
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    How do you structure onboarding for new hires?

    Template question
    Research Biolectric's product, recent news, and key competitors
    Prepare 2-3 specific deal stories with quantifiable outcomes
    Review the job description and map your experience to each requirement
    Role Insights

    This leadership position involves both strategic planning and hands-on coaching of the sales team.

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