Remote
SaaS
jobscollider
About this role
For over two decades, BrainPOP has been trusted by educators and parents worldwide as a source of engaging and impactful learning experiences for all kids.
With a presence in over two-thirds of U.S. districts through school and district subscriptions and an estimated annual reach of 25 million students, BrainPOP is empowering kids to take agency over their learning and excel in and out of the classroom.
The company was acquired in 2022 by KIRKBI, the family-owned holding and investment company of the LEGO brand, marking a significant milestone as their first acquisition in the digital learning realm. We are thrilled to continue making learning fun and accessible with the strategic guidance and support of KIRKBI.
About the Role
The Regional Sales Manager (RSM) will report to the Regional Head of Growth and Success and is a field-based sales position that will drive net-new revenue growth across K-12 school districts.
In this role, you will navigate complex, multi-stakeholder buying cycles and build deep, consultative relationships with Superintendents, Chief Academic Officers, and IT Directors to align our platform with their district’s strategic goals, equity initiatives, and student achievement metrics.
This requires expertise in the educational landscape of your territory, including state specific curriculum needs and initiatives, district nuances, and funding trends. The RSM will create, develop, and execute a strategic regional territory plan to drive territory growth.
The RSM’s territory will be in the North region, which may include states in the Midwest, Mid Atlantic and Northeast. The ideal candidate is based in the Eastern time zone. Regional travel in the assigned territory is required (50-70%).
In this role, you will
Own the Full Sales Lifecycle: Prospect, pipeline, and close complex, large-scale agreements (new, upsell, cross sell and expansion) with mid- to large-sized K-12 districts. Navigate Complex Procurement: Confidently manage multi-stak
Selling Motion
Prospecting
Outbound-Heavy
Self-sourced pipeline via cold outreach
Buyer Persona
C-Suite
Selling to executive decision-makers
Territory
Greenfield
Build territory from scratch — net-new logos
Requirements at a Glance
Typical Day — Sales Manager
Estimates based on role type and selling motion — actual may vary by company.
Role Signals
Green Flags
Ownership stake offered
SaaS — Interview Intel
Typical Sales Cycle
30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)
Common Buyer Objections
- "We're locked into a contract with [competitor]"
- "We built something in-house already"
- "We don't have budget until next quarter"
- "Our team won't adopt another tool"
Key Industry Metrics
Hot Topics to Reference
- • AI-native product disruption
- • PLG vs sales-led motion debate
- • Vertical SaaS consolidation
- • Usage-based pricing models
Use these insights to speak the buyer's language in interviews.
Tags
How do you coach underperforming reps?
Template questionDescribe your forecasting methodology.
Template questionHow do you structure onboarding for new hires?
Template questionSales leadership roles require balancing individual contributor revenue with team performance management.
Top SaaS reps often earn significant upside through accelerators once quota is exceeded.
Remote positions in sales offer flexibility but require strong self-discipline and proactive communication with distributed teams.
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