Head of Sales

    Bifrost Defence

    🇩🇪 Munich
    SaaS
    See your match score
    Posted 3 weeks ago
    Work Type

    On-site

    Vertical

    SaaS

    Source

    arbeitnow

    Language

    🇩🇪 German

    About this role

    Thor's Haven | No mission should fail for lack of infrastructure | Munich Thor's Haven keeps critical infrastructure running wherever it's needed most, proven in the hardest conditions there are. Our mobile, trailer-based platforms (command posts, medical cabinets, drone control posts, stabilisation points) are in service with 30+ units of the Ukrainian Armed Forces.

    Now we are expanding into Europe and hiring the person to lead it. Tasks The role As Head of Sales, you lead Thor's Haven commercial operations in Europe. You carry the European pipeline and the revenue number, and you shape where we sell: which countries, which channels, which accounts. The routes are direct sales, prime and integrator partnerships, and bilateral and humanitarian procurement.

    Production and certification stay with the team, so your focus stays on customers and contracts. This is the first commercial hire in Europe with no direct reports at the start. Thor's Haven is part of Bifrost Defence. Its military relationships, go-to-market, procurement, and finance sit behind you. What the job involves

    Build and close the European pipeline, from first conversation to signed contract. Own the European revenue target, forecast it honestly, and deliver it. Build the commercial plan: priority countries, channels, pricing, and key accounts. Lead accounts and deals end to end, including proposals, tenders, pricing, and negotiation.

    Represent Thor's Haven to military and government buyers, at exhibitions and across the table. Keep the commercial engine disciplined: CRM, sales materials, and honest reporting. Carry what customers and operators tell you back into the product.

    Requirements

    **

    What we are looking for ** This is a hands-on, mid-career role.

    Needed:

    Four to eight years in commercial, business development, sales, or investment. Experience with long-cycle, multi-stakeholder deals for institutional buyers: government, defence, large enterprise, or institutional capital. Readiness to carry a

    Selling Motion

    Sales Cycle

    Enterprise

    6–18 month cycles, complex multi-stakeholder deals

    Prospecting

    Channel / Partner

    Sell through partners, resellers, or alliances

    Buyer Persona

    C-Suite

    Selling to executive decision-makers

    Requirements at a Glance

    Bachelor's Degree·Required
    Negotiation·Required skill

    Typical Day — Sales Manager

    Executive deal support3–5/week
    Forecast & commit2×/week
    Strategic deal coaching3–5/week

    Estimates based on role type and selling motion — actual may vary by company.

    SaaS — Interview Intel

    Typical Sales Cycle

    30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)

    Common Buyer Objections

    • "We're locked into a contract with [competitor]"
    • "We built something in-house already"
    • "We don't have budget until next quarter"
    • "Our team won't adopt another tool"

    Key Industry Metrics

    ARR / MRRNet Revenue Retention (NRR)CAC Payback PeriodLogo Churn vs Revenue ChurnACV (Avg Contract Value)Magic Number

    Hot Topics to Reference

    • • AI-native product disruption
    • • PLG vs sales-led motion debate
    • • Vertical SaaS consolidation
    • • Usage-based pricing models

    Use these insights to speak the buyer's language in interviews.

    Tags

    Management
    Team Leader
    —

    How do you coach underperforming reps?

    Template question
    —

    Describe your forecasting methodology.

    Template question
    —

    How do you structure onboarding for new hires?

    Template question
    Research Bifrost Defence's product, recent news, and key competitors
    Prepare metrics: quota attainment %, average deal size, win rate
    Practice a 2-minute product demo pitch for a mock discovery call
    Review the job description and map your experience to each requirement
    Role Insights

    Sales leadership roles require balancing individual contributor revenue with team performance management.

    SaaS sales roles typically involve consultative selling with longer deal cycles.

    The German market values structured sales processes and typically offers strong base salaries alongside performance incentives.

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