On-site
SaaS
arbeitnow
🇩🇪 German
About this role
Thor's Haven | No mission should fail for lack of infrastructure | Munich Thor's Haven keeps critical infrastructure running wherever it's needed most, proven in the hardest conditions there are. Our mobile, trailer-based platforms (command posts, medical cabinets, drone control posts, stabilisation points) are in service with 30+ units of the Ukrainian Armed Forces.
Now we are expanding into Europe and hiring the person to lead it. Tasks The role As Head of Sales, you lead Thor's Haven commercial operations in Europe. You carry the European pipeline and the revenue number, and you shape where we sell: which countries, which channels, which accounts. The routes are direct sales, prime and integrator partnerships, and bilateral and humanitarian procurement.
Production and certification stay with the team, so your focus stays on customers and contracts. This is the first commercial hire in Europe with no direct reports at the start. Thor's Haven is part of Bifrost Defence. Its military relationships, go-to-market, procurement, and finance sit behind you. What the job involves
Build and close the European pipeline, from first conversation to signed contract. Own the European revenue target, forecast it honestly, and deliver it. Build the commercial plan: priority countries, channels, pricing, and key accounts. Lead accounts and deals end to end, including proposals, tenders, pricing, and negotiation.
Represent Thor's Haven to military and government buyers, at exhibitions and across the table. Keep the commercial engine disciplined: CRM, sales materials, and honest reporting. Carry what customers and operators tell you back into the product.
Requirements
**
What we are looking for ** This is a hands-on, mid-career role.
Needed:
Four to eight years in commercial, business development, sales, or investment. Experience with long-cycle, multi-stakeholder deals for institutional buyers: government, defence, large enterprise, or institutional capital. Readiness to carry a
Selling Motion
Sales Cycle
Enterprise
6–18 month cycles, complex multi-stakeholder deals
Prospecting
Channel / Partner
Sell through partners, resellers, or alliances
Buyer Persona
C-Suite
Selling to executive decision-makers
Requirements at a Glance
Typical Day — Sales Manager
Estimates based on role type and selling motion — actual may vary by company.
SaaS — Interview Intel
Typical Sales Cycle
30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)
Common Buyer Objections
- "We're locked into a contract with [competitor]"
- "We built something in-house already"
- "We don't have budget until next quarter"
- "Our team won't adopt another tool"
Key Industry Metrics
Hot Topics to Reference
- • AI-native product disruption
- • PLG vs sales-led motion debate
- • Vertical SaaS consolidation
- • Usage-based pricing models
Use these insights to speak the buyer's language in interviews.
Tags
How do you coach underperforming reps?
Template questionDescribe your forecasting methodology.
Template questionHow do you structure onboarding for new hires?
Template questionSales leadership roles require balancing individual contributor revenue with team performance management.
SaaS sales roles typically involve consultative selling with longer deal cycles.
The German market values structured sales processes and typically offers strong base salaries alongside performance incentives.
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