Founding Head of Sales

    Ygo

    🇩🇪 Berlin, Germany
    SaaS
    See your match score
    Posted 4 days ago
    Work Type

    On-site

    Vertical

    SaaS

    Source

    arbeitnow

    Language

    🇩🇪 German

    About this role

    YGO is building the AI infrastructure layer for travel. The way people plan and book travel is changing fundamentally. Fragmented, search-based booking flows are being replaced by fully personalized, AI-driven experiences.Most travel companies are not built for this shift. Their systems are complex, disconnected, and not designed to support modern AI capabilities.

    YGO provides the infrastructure to bridge that gap.Our modular AI platform, covering AI Search, Recommendations, Packaging, Content Automation, Customer Service, and AI Assistant Integration, enables travel companies to transform their customer experience without rebuilding their core systems.

    We already work with leading travel brands across Europe, including Condor, DER Touristik, Secret Escapes, and Kurzurlaub.Backed by Caesar Ventures and the founders of FlixBus, HomeToGo, and GetAway Group, we have just closed our Series A and are now entering the next phase: building a scalable GTM engine for enterprise growth.TasksThe Role:This is our first dedicated senior GTM hire.

    Today, sales is founder-led. The founders build lead lists, run outreach, lead discovery, give demos, shape the product in customer conversations, create sales materials, and close enterprise deals.

    That has proven highly effective in closing complex enterprise customers and building strong traction.Your job is to turn what already works into a repeatable enterprise GTM motion, while continuing to sell personally.

    You will work directly with the founders on strategic accounts, reverse-engineer successful deals, sharpen ICP and messaging, build the funnel, professionalize the sales process, and hire the first GTM team.This is a player-coach role. In the beginning, you will be deeply hands-on across calls, outbound, and deal execution. Over time, you will build and lead the team.

    What you will own:Step 1Join founder-led sales calls and understand how we sell todayReverse-engineer won and active deals: buyers, triggers, blockersDefine ICP,

    Tools & Tech Stack

    Outreach

    Selling Motion

    Sales Cycle

    Enterprise

    6–18 month cycles, complex multi-stakeholder deals

    Prospecting

    Outbound-Heavy

    Self-sourced pipeline via cold outreach

    Buyer Persona

    C-Suite

    Selling to executive decision-makers

    Territory

    Named Accounts

    Pre-assigned list of target companies

    Requirements at a Glance

    Bachelor's Degree·Required

    Typical Day — Sales Manager

    Executive deal support3–5/week
    Forecast & commit2×/week
    Strategic deal coaching3–5/week

    Estimates based on role type and selling motion — actual may vary by company.

    SaaS — Interview Intel

    Typical Sales Cycle

    30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)

    Common Buyer Objections

    • "We're locked into a contract with [competitor]"
    • "We built something in-house already"
    • "We don't have budget until next quarter"
    • "Our team won't adopt another tool"

    Key Industry Metrics

    ARR / MRRNet Revenue Retention (NRR)CAC Payback PeriodLogo Churn vs Revenue ChurnACV (Avg Contract Value)Magic Number

    Hot Topics to Reference

    • • AI-native product disruption
    • • PLG vs sales-led motion debate
    • • Vertical SaaS consolidation
    • • Usage-based pricing models

    Use these insights to speak the buyer's language in interviews.

    Tags

    GTM
    —

    How do you coach underperforming reps?

    Template question
    —

    Describe your forecasting methodology.

    Template question
    —

    How do you structure onboarding for new hires?

    Template question
    Research Ygo's product, recent news, and key competitors
    Prepare metrics: quota attainment %, average deal size, win rate
    Practice a 2-minute product demo pitch for a mock discovery call
    Review the job description and map your experience to each requirement
    Role Insights

    This leadership position involves both strategic planning and hands-on coaching of the sales team.

    Expect to work with recurring revenue models where customer retention is as important as acquisition.

    The German market values structured sales processes and typically offers strong base salaries alongside performance incentives.

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