On-site
SaaS
arbeitnow
About this role
Some of the world's biggest brands already run their advertising on our AI platform. We're moving fast, want to help us build the pipeline that gets us there?At Pencil, we've built the operating system for AI-made advertising, the platform that aggregates every major AI model, so creative and marketing teams go from brief to finished asset without stitching tools together themselves.
Our mission is to make AI the default in advertising without replacing creative people and we're leading that shift today: running production at scale for some of the world's biggest brands like L'Oréal, Unilever, Bayer, Diageo, and more with the legal, security, and procurement rigor enterprise clients require.We're backed by The Brandtech Group, a $4B marketing technology company that also owns Oliver and Jellyfish, giving us the scale and reach to work with the world's largest advertisers.
What we're looking for: A driven Senior Sales Development Representative with a genuine enthusiasm for AI, to drive our enterprise and mid-market growth. In this role, you'll identify and qualify new leads, build pipeline, and schedule meetings and demos for our enterprise and mid-market sales teams.
You'll play a key role in bringing net-new clients to Pencil, working deals starting at $25K in annual contract value. This role and its process have already been validated and you'll be instrumental in driving a significant share of the opportunities we create.At Pencil, we believe that great work comes from great people.
We foster a culture of collaboration, creativity and continuous learning, where your ideas are valued and your growth is supported. With flexible working from home arrangements, a focus on innovation and a team that celebrates wins together, Pencil is a place where you can make a real impact in a booming industry.Job
RequirementsMust have 1 year of outbound sales development experience into enterprise accounts, you've navigated large orgs, multi-threaded across stakeholders and know w
Selling Motion
Sales Cycle
Enterprise
6–18 month cycles, complex multi-stakeholder deals
Prospecting
Outbound-Heavy
Self-sourced pipeline via cold outreach
Deal Size
$.
Typical contract value
Buyer Persona
C-Suite
Selling to executive decision-makers
Territory
Greenfield
Build territory from scratch — net-new logos
Requirements at a Glance
Typical Day — SDR
Estimates based on role type and selling motion — actual may vary by company.
SaaS — Interview Intel
Typical Sales Cycle
30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)
Common Buyer Objections
- "We're locked into a contract with [competitor]"
- "We built something in-house already"
- "We don't have budget until next quarter"
- "Our team won't adopt another tool"
Key Industry Metrics
Hot Topics to Reference
- • AI-native product disruption
- • PLG vs sales-led motion debate
- • Vertical SaaS consolidation
- • Usage-based pricing models
Use these insights to speak the buyer's language in interviews.
Tags
How do you handle objections on cold calls?
Template questionWalk me through your typical outbound sequence.
Template questionHow do you research prospects before reaching out?
Template questionWhat metrics do you track daily?
Template questionExpect high-volume outreach activity with success measured by meetings booked and pipeline generated.
Top SaaS reps often earn significant upside through accelerators once quota is exceeded.
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