On-site
SaaS
arbeitnow
About this role
About The Opportunity
As an Enterprise Account Executive - DACH (f/m/d), you’ll drive Contentful’s growth by leading the end-to-end sales process with our top-tier clients. You’ll be instrumental in driving adoption and engagement, finding new revenue opportunities, and creating customer enablement initiatives within a few named accounts. You’ll work closely with our partnership and customer success team to lead a consultative sales process by speaking to professional developers and business leaders in the DACH markets.
This role will require you to be in our Central London office 2 or 3 times a week.
What To Expect?
- Self-generation of the pipeline through outbound motions in conjunction with marketing and BDR teams to help create new opportunities in regional accounts
- Drive expansion opportunities with existing clients in the DACH (Germany, Austria & Switzerland) territory.
- Grow existing accounts by leveraging relationships and following our comprehensive “land and expand” sales model
- Meet quarterly and annual sales goals by developing an account strategy and pipeline, managing internal and client processes, maintaining sales reports, developing market and competitor knowledge, delivering presentations to customers, and creating sales proposals
- Manage RFI/RFQ requests with Contentful internal and customer teams
- Refine and evolve our "land-and-expand" model in collaboration with Sales, Partnerships, and Customer Success teams
- Seek to understand the digital experience challenges of prospects and clients while aligning the ROI of Contentful with those challenges to ensure a value-based selling approach
- Work closely with Sales Engineers and Solution Architects to uncov
Selling Motion
Sales Cycle
Enterprise
6–18 month cycles, complex multi-stakeholder deals
Prospecting
Channel / Partner
Sell through partners, resellers, or alliances
Buyer Persona
Individual / End-User
Bottom-up adoption, user-level selling
Territory
Named Accounts
Pre-assigned list of target companies
Requirements at a Glance
Typical Day — Account Executive
Estimates based on role type and selling motion — actual may vary by company.
Role Signals
Green Flags
Inherit existing accounts
Dedicated prospecting team
SaaS — Interview Intel
Typical Sales Cycle
30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)
Common Buyer Objections
- "We're locked into a contract with [competitor]"
- "We built something in-house already"
- "We don't have budget until next quarter"
- "Our team won't adopt another tool"
Key Industry Metrics
Hot Topics to Reference
- • AI-native product disruption
- • PLG vs sales-led motion debate
- • Vertical SaaS consolidation
- • Usage-based pricing models
Use these insights to speak the buyer's language in interviews.
Tags
Walk me through your discovery process.
Template questionHow do you handle a prospect who goes silent mid-deal?
Template questionTell me about your largest closed deal and the sales cycle.
Template questionHow do you build business cases for stakeholders?
Template questionDescribe a deal you lost and what you learned.
Template questionAccount Executives are the revenue engine of any sales organization — this role will require strong pipeline management and closing skills.
Top SaaS reps often earn significant upside through accelerators once quota is exceeded.
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