Director of Sales Development (SDR's) EMEA

    SoSafe

    🇩🇪 Cologne
    SaaS
    Hybrid
    See your match score
    Posted 5 days ago
    Work Type

    On-site

    Vertical

    SaaS

    Source

    arbeitnow

    Language

    🇩🇪 German

    About this role

    SoSafe has the ambition to become the leading human risk management provider in Europe. Our award-winning awareness platform triggers behavioural change by providing effective and engaging training and simulations on cybersecurity and data protection.

    Cybercrime is costing the world >$10 trillion annually and growing by 15% p.a. — we invite you to be part of the solution!As the Director of Sales Development, you will be the driving force behind our global SDR organization. Reporting directly to the (S)VP GTM Operations, you will lead a critical pillar of our Go-To-Market engine.

    We are looking for an independent, high-energy leader who comes from an environment where outbound generation is done exceptionally well.

    You will not only manage the team but redefine how we generate pipeline by bringing an entrepreneurial mindset, fresh ideas, and pioneering new AI-driven approaches to outbound sales.Here's how you'll make a difference:Strategic SDR Leadership: Take full ownership of the SDR function, bringing best-in-class strategies from top-performing organizations to elevate our pipeline generation engine.Entrepreneurial Growth Engine: Approach the SDR function with an entrepreneurial mindset, holding programs accountable to efficient acquisition and sustainable business growth.

    You will apply a pragmatic lens to pipeline generation, ensuring our strategy directly supports the broader commercial goals.Team Enablement, Coaching & Mentorship: Inspire, coach, and develop your team of SDRs and SDR Managers. A critical component of this role will be mentoring your team leads, equipping them with the leadership and coaching skills they need to drive their own teams' success.

    Foster a culture of high energy and grit where the team stays resilient through obstacles and leans into change.AI-Driven Innovation: The SDR function is rapidly evolving due to AI. You will act as a pioneer, remaining open-minded to emerging technologies and actively experimenting with new AI-aug

    Selling Motion

    Prospecting

    Outbound-Heavy

    Self-sourced pipeline via cold outreach

    Buyer Persona

    C-Suite

    Selling to executive decision-makers

    Requirements at a Glance

    Bachelor's Degree·Required

    Typical Day — SDR

    Targeted outreach30–50/day
    Account research1–2 hrs/day
    Intro meetings booked3–5/week
    Multi-thread sequences20–30/day

    Estimates based on role type and selling motion — actual may vary by company.

    SaaS — Interview Intel

    Typical Sales Cycle

    30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)

    Common Buyer Objections

    • "We're locked into a contract with [competitor]"
    • "We built something in-house already"
    • "We don't have budget until next quarter"
    • "Our team won't adopt another tool"

    Key Industry Metrics

    ARR / MRRNet Revenue Retention (NRR)CAC Payback PeriodLogo Churn vs Revenue ChurnACV (Avg Contract Value)Magic Number

    Hot Topics to Reference

    • • AI-native product disruption
    • • PLG vs sales-led motion debate
    • • Vertical SaaS consolidation
    • • Usage-based pricing models

    Use these insights to speak the buyer's language in interviews.

    Tags

    Sales
    —

    How do you handle objections on cold calls?

    Template question
    —

    Walk me through your typical outbound sequence.

    Template question
    —

    How do you research prospects before reaching out?

    Template question
    —

    What metrics do you track daily?

    Template question
    Research SoSafe's product, recent news, and key competitors
    Prepare metrics: quota attainment %, average deal size, win rate
    Practice a 2-minute product demo pitch for a mock discovery call
    Review the job description and map your experience to each requirement
    Role Insights

    This SDR/BDR role focuses on top-of-funnel pipeline generation through outbound prospecting.

    SaaS sales roles typically involve consultative selling with longer deal cycles.

    The German market values structured sales processes and typically offers strong base salaries alongside performance incentives.

    Are you a closer?

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