Business Development Representative, UK&I

    Vercel

    🇬🇧 Hybrid - London
    SaaS
    Hybrid
    See your match score
    Posted Today
    Work Type

    On-site

    Vertical

    SaaS

    Source

    greenhouse

    About this role

    About Vercel:

    Vercel is the agentic infrastructure company, freeing people and agents to ship what's next. For more than a decade we've helped builders move from idea to production with speed, security, and exceptional developer experience.

    Now we're scaling our products for both agents and people to ship and run software, built in the open and trusted by OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide.

    About the Role:

    Vercel is looking for a Strategic Vercel Development Representative (VDR) to join our Sales team. Strategic VDRs are key to our product adoption and company growth in the largest companies in the world. In this autonomous role, you will be building a pipeline of qualified business for the Strategic part of our sales organization through cold outbound and working closely with your counterparts on the Enterprise Account Executive (SAE) team. You will also be collaborating cross-functionally with Marketing, Sales Engineering, and Customer Success to learn more about product, positioning, and messaging.

    The SDR team reaches out to potential customers to introduce them to the value Vercel could bring their business to set up qualified meetings for the Strategic Account Executive Team.  This team initiates substantial transformations for our customers, leading to promotions and profits for customers who adopt Vercel.

    If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in-office anchor days on Monday, Tuesday, and Friday. 

    What You Will Do:

    • Kick off sales cycles by identifying and qualifying futu

    Selling Motion

    Sales Cycle

    Enterprise

    6–18 month cycles, complex multi-stakeholder deals

    Prospecting

    Outbound-Heavy

    Self-sourced pipeline via cold outreach

    Buyer Persona

    C-Suite

    Selling to executive decision-makers

    Territory

    Named Accounts

    Pre-assigned list of target companies

    Requirements at a Glance

    Bachelor's Degree·Required

    Typical Day — BDR

    Account research2 hrs/day
    Strategic outreach30–40/day
    Executive meetings2–3/week
    Personalized sequences15–25/day

    Estimates based on role type and selling motion — actual may vary by company.

    Role Signals

    Green Flags

    ✓
    SDR Support

    Dedicated prospecting team

    SaaS — Interview Intel

    Typical Sales Cycle

    30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)

    Common Buyer Objections

    • "We're locked into a contract with [competitor]"
    • "We built something in-house already"
    • "We don't have budget until next quarter"
    • "Our team won't adopt another tool"

    Key Industry Metrics

    ARR / MRRNet Revenue Retention (NRR)CAC Payback PeriodLogo Churn vs Revenue ChurnACV (Avg Contract Value)Magic Number

    Hot Topics to Reference

    • • AI-native product disruption
    • • PLG vs sales-led motion debate
    • • Vertical SaaS consolidation
    • • Usage-based pricing models

    Use these insights to speak the buyer's language in interviews.

    Tags

    Sales Development
    —

    How do you qualify inbound leads?

    Template question
    —

    Describe your approach to multi-threading into an account.

    Template question
    —

    How do you prioritize your pipeline?

    Template question
    Research Vercel's product, recent news, and key competitors
    Prepare metrics: quota attainment %, average deal size, win rate
    Practice a 2-minute product demo pitch for a mock discovery call
    Review the job description and map your experience to each requirement
    Role Insights

    This SDR/BDR role focuses on top-of-funnel pipeline generation through outbound prospecting.

    SaaS sales roles typically involve consultative selling with longer deal cycles.

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