Business Development Representative , Startups

    Vercel

    🇬🇧 Hybrid - London
    SaaS
    Hybrid
    See your match score
    Posted Today
    Work Type

    On-site

    Vertical

    SaaS

    Source

    greenhouse

    About this role

    About Vercel:

    Vercel is the agentic infrastructure company, freeing people and agents to ship what's next. For more than a decade we've helped builders move from idea to production with speed, security, and exceptional developer experience.

    Now we're scaling our products for both agents and people to ship and run software, built in the open and trusted by OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide.

    About the Role:

    Vercel is seeking a Business Development Representative to help bring the next wave of innovative companies onto the Vercel platform. This role is ideal for individuals who are curious about web technologies, energized by working closely with startup founders and early-stage teams, and eager to launch their career in technical sales at one of the world’s leading developer tools companies.

    As a Business Development Representative, you’ll play a key role in connecting with engineering and product leaders at fast-growing companies, educating them on how Vercel can help their teams ship faster and build better web experiences. You’ll work closely with Account Executives to identify, qualify, and nurture opportunities within the Startups segment — organizations that are scaling quickly and ready to invest in performance and developer experience.

    You’ll focus on generating meetings with startup teams across EMEA, with particular emphasis on UK & Ireland and the DACH region, helping introduce Vercel to some of the most innovative developer-first companies in the market.

    This is a hands-on, high-impact role where you’ll learn directly from world-class sales and product leaders, gain exposure to the SaaS sales cycl

    Selling Motion

    Buyer Persona

    C-Suite

    Selling to executive decision-makers

    Typical Day — BDR

    Volume calling70–100/day
    Templated outreach40–60/day
    Quick qualifications5–8/week

    Estimates based on role type and selling motion — actual may vary by company.

    SaaS — Interview Intel

    Typical Sales Cycle

    30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)

    Common Buyer Objections

    • "We're locked into a contract with [competitor]"
    • "We built something in-house already"
    • "We don't have budget until next quarter"
    • "Our team won't adopt another tool"

    Key Industry Metrics

    ARR / MRRNet Revenue Retention (NRR)CAC Payback PeriodLogo Churn vs Revenue ChurnACV (Avg Contract Value)Magic Number

    Hot Topics to Reference

    • • AI-native product disruption
    • • PLG vs sales-led motion debate
    • • Vertical SaaS consolidation
    • • Usage-based pricing models

    Use these insights to speak the buyer's language in interviews.

    Tags

    Sales Development
    —

    How do you qualify inbound leads?

    Template question
    —

    Describe your approach to multi-threading into an account.

    Template question
    —

    How do you prioritize your pipeline?

    Template question
    Research Vercel's product, recent news, and key competitors
    Prepare metrics: quota attainment %, average deal size, win rate
    Practice a 2-minute product demo pitch for a mock discovery call
    Review the job description and map your experience to each requirement
    Role Insights

    Expect high-volume outreach activity with success measured by meetings booked and pipeline generated.

    Top SaaS reps often earn significant upside through accelerators once quota is exceeded.

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