Business Development Representative

    Sona

    🇬🇧 London
    SaaS
    Base + Commission
    See your match score
    Posted Today
    Work Type

    On-site

    Vertical

    SaaS

    Source

    arbeitnow

    About this role

    3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses - their people.Enter Sona: the next generation of AI-native, frontline workforce management.

    We’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams.In 5 years, we’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 150+, and secured over $100M in funding from notable VC’s, including our Series B led by N47 alongside Felicis, Northzone, and Gradient Ventures (Google).It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class

    benefits in place.

    About the RoleAre you ready to kickstart your career in sales and make a real impact in the world of tech?

    Joining Sona as a Business Development Representative means being part of an early-stage, high performing team in a business solving a real problem with a must-have product and a huge growth ceiling.This role offers dedicated mentorship from top-performing AEs and a clear growth path, perfect for someone who thrives on ownership and building best practices from the ground up in an innovate and high-growth business.

    Responsibilities Identify and engage with prospects in the Social Care or Hospitality vertical.Partner with our marketing and sales teams to create compelling outreach strategies.Making outbound calls to strategic contacts (Directors / C-Suite).Running discovery calls.Experiment to determine the right messaging

    Tools & Tech Stack

    Outreach

    Selling Motion

    Prospecting

    Channel / Partner

    Sell through partners, resellers, or alliances

    Buyer Persona

    C-Suite

    Selling to executive decision-makers

    Requirements at a Glance

    Bachelor's Degree·Required
    C-Suite Selling·Required skill

    Typical Day — BDR

    Account research2 hrs/day
    Strategic outreach30–40/day
    Executive meetings2–3/week
    Personalized sequences15–25/day

    Estimates based on role type and selling motion — actual may vary by company.

    SaaS — Interview Intel

    Typical Sales Cycle

    30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)

    Common Buyer Objections

    • "We're locked into a contract with [competitor]"
    • "We built something in-house already"
    • "We don't have budget until next quarter"
    • "Our team won't adopt another tool"

    Key Industry Metrics

    ARR / MRRNet Revenue Retention (NRR)CAC Payback PeriodLogo Churn vs Revenue ChurnACV (Avg Contract Value)Magic Number

    Hot Topics to Reference

    • • AI-native product disruption
    • • PLG vs sales-led motion debate
    • • Vertical SaaS consolidation
    • • Usage-based pricing models

    Use these insights to speak the buyer's language in interviews.

    Tags

    GTM
    —

    How do you qualify inbound leads?

    Template question
    —

    Describe your approach to multi-threading into an account.

    Template question
    —

    How do you prioritize your pipeline?

    Template question
    Research Sona's product, recent news, and key competitors
    Prepare metrics: quota attainment %, average deal size, win rate
    Practice a 2-minute product demo pitch for a mock discovery call
    Research typical OTE splits for this role level and negotiate accordingly
    Review the job description and map your experience to each requirement
    Role Insights

    This SDR/BDR role focuses on top-of-funnel pipeline generation through outbound prospecting.

    SaaS sales roles typically involve consultative selling with longer deal cycles.

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