On-site
SaaS
arbeitnow
About this role
3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses - their people.Enter Sona: the next generation of AI-native, frontline workforce management.
We’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams.In 5 years, we’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 150+, and secured over $100M in funding from notable VC’s, including our Series B led by N47 alongside Felicis, Northzone, and Gradient Ventures (Google).It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class
benefits in place.
About the RoleAre you ready to kickstart your career in sales and make a real impact in the world of tech?
Joining Sona as a Business Development Representative means being part of an early-stage, high performing team in a business solving a real problem with a must-have product and a huge growth ceiling.This role offers dedicated mentorship from top-performing AEs and a clear growth path, perfect for someone who thrives on ownership and building best practices from the ground up in an innovate and high-growth business.
Responsibilities Identify and engage with prospects in the Social Care or Hospitality vertical.Partner with our marketing and sales teams to create compelling outreach strategies.Making outbound calls to strategic contacts (Directors / C-Suite).Running discovery calls.Experiment to determine the right messaging
Tools & Tech Stack
Selling Motion
Prospecting
Channel / Partner
Sell through partners, resellers, or alliances
Buyer Persona
C-Suite
Selling to executive decision-makers
Requirements at a Glance
Typical Day — BDR
Estimates based on role type and selling motion — actual may vary by company.
SaaS — Interview Intel
Typical Sales Cycle
30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)
Common Buyer Objections
- "We're locked into a contract with [competitor]"
- "We built something in-house already"
- "We don't have budget until next quarter"
- "Our team won't adopt another tool"
Key Industry Metrics
Hot Topics to Reference
- • AI-native product disruption
- • PLG vs sales-led motion debate
- • Vertical SaaS consolidation
- • Usage-based pricing models
Use these insights to speak the buyer's language in interviews.
Tags
How do you qualify inbound leads?
Template questionDescribe your approach to multi-threading into an account.
Template questionHow do you prioritize your pipeline?
Template questionThis SDR/BDR role focuses on top-of-funnel pipeline generation through outbound prospecting.
SaaS sales roles typically involve consultative selling with longer deal cycles.
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