Business Development Representative - RethinkEd

Are you an educator at heart yearning to make a greater impact?

Do you love building relationships and helping others succeed?

Are you an advocate for technology solutions that help all learners thrive?

If so, we would love to talk.

About Us

At RethinkEd, we believe learning should bring out the best in everyone.

As the 2020 CODiE Award Winner for Best Social Learning Program for Students, 2021 Winner for Best Student Learning Capacity-Building Solution, and 2022 Cool Tool EdTech Finalist for Vizzle, we bring cutting-edge strategies to administrators, educators, students, parents, and caregivers to support effective, high-quality education of the whole child.

Our evidence-based, technology-driven solutions are developed and delivered by leading experts in Social and Emotional Learning, Behavior Management and Special Education.

The Role

The Business Development Representative (BDR) is responsible for driving top-of-funnel pipeline growth by identifying, engaging, and qualifying prospective customers. This role sits at the front line of the sales organization, partnering closely with Account Executives and Marketing to generate high-quality sales opportunities.

The BDR will execute targeted outbound campaigns, respond to inbound inquiries, and ensure a consistent flow of qualified meetings that convert into pipeline and revenue.

Key Objectives

Generate qualified meetings and pipeline through outbound prospecting and inbound lead follow-up

Research and prioritize target accounts and key personas within assigned territories

Execute multi-channel outreach (calls, email, social, events) with personalized, value-driven messaging

Qualify prospects using defined frameworks (e.g., MEDDPICC) and transition opportunities to Account Executives

Maintain accurate and up-to-date activity tracking in CRM and sales engagement tools

Partner with Marketing on campaigns, messaging feedback, and lead quality optimization

Consistently meet or exceed activity, meeting, and