Remote
SaaS
jobscollider
About this role
Steer offers a suite of software tools for today’s automotive repair shop. We combine a mix of software tools that a repair shop needs to run a highly profitable shop, in one user-friendly, cost-effective platform. Through the Steer suite, we allow the shop owner to get back to focusing on what matters, and to stop worrying about marketing and customer retention.
Steer began as an online directory for drivers to find a local mechanic. Fast forward to today, Steer has launched a complete Customer Relationship Management (CRM) marketing suite, complete with text messaging, email automation, direct mail integration, reputation management, appointment reminders, declined/recommended services, and many other features.
We are always innovating and we are proud to be a leader in the automotive repair industry. In August 2024 Steer acquired AutoOps - the leader in modern, intelligent, and fully integrated scheduling software for auto repair shops. AutoOps allows customers to smoothly schedule through a shop’s website and Google Business Profile.
About the Role
We’re looking for a Business Development Representative to help build and scale our outbound motion into the mid-market segment at Steer, multi-location, full service auto repair groups operating 4 or more rooftops.
This role is focused on uncovering and developing opportunities with growing repair groups, engaging multiple stakeholders across an organization, and guiding prospects through a longer, more consultative sales process than a typical single-shop deal.
This is not a passive, inbound role. You will be expected to create opportunities from scratch, navigate multi-location organizations with more than one decision-maker, and develop messaging that resonates with owners and operators managing growing, complex businesses.
We are looking for someone who is no stranger to overcoming obstacles, comfortable with longer sales cycles, and strives to exceed expectations. Come join a team where sk
Selling Motion
Sales Cycle
Mid-Market
1–6 month cycles, moderate deal complexity
Prospecting
Hybrid
Mix of inbound leads and outbound prospecting
Buyer Persona
C-Suite
Selling to executive decision-makers
Requirements at a Glance
Typical Day — BDR
Estimates based on role type and selling motion — actual may vary by company.
SaaS — Interview Intel
Typical Sales Cycle
30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)
Common Buyer Objections
- "We're locked into a contract with [competitor]"
- "We built something in-house already"
- "We don't have budget until next quarter"
- "Our team won't adopt another tool"
Key Industry Metrics
Hot Topics to Reference
- • AI-native product disruption
- • PLG vs sales-led motion debate
- • Vertical SaaS consolidation
- • Usage-based pricing models
Use these insights to speak the buyer's language in interviews.
Tags
How do you qualify inbound leads?
Template questionDescribe your approach to multi-threading into an account.
Template questionHow do you prioritize your pipeline?
Template questionExpect high-volume outreach activity with success measured by meetings booked and pipeline generated.
Top SaaS reps often earn significant upside through accelerators once quota is exceeded.
Remote positions in sales offer flexibility but require strong self-discipline and proactive communication with distributed teams.
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