On-site
SaaS
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About this role
Account Executive
EU GTM | London, United Kingdom
About the team
Join our high-energy team in London and help us bring smarter payment solutions to growing businesses across the UK and Europe. At SumUp, we're on a mission to empower merchants by making payments simple, accessible, and hassle-free. Today, we support over 4 million businesses in 30+ countries — and we're just getting started.
As an Account Executive, you'll be part of a collaborative, fast-paced team driving growth and helping business owners with £50k+ in revenue access the tools they need to succeed.
What you'll do
Proactively identify and reach out to prospects via calls, emails, and social — you'll be the one starting the conversation Build strong relationships by understanding the unique needs of each business and showing how SumUp can make a real difference Go on-site to meet prospects and clients in person — building trust face-to-face and delivering demos that convert Deliver value-driven product pitches and demos that help convert curiosity into commitment Own the full sales cycle — from first outreach to deal closed Track your performance, meet your goals, and continuously level up through feedback and data Share insights, collaborate with your team, and help build an energised outbound culture in the office
You'll be great for this role if…
You have 1–2 years of outbound sales or business development experience — and a drive to learn and grow fast in the role. You're confident, curious, and comfortable with high-volume outreach (mostly phone-based). You love solving problems and helping people. You're results-driven and thrive on smashing targets.
You bring a positive, team-first attitude and enjoy celebrating wins with your colleagues. Bonus: Experience in payment tech, SaaS, or hospitality tools is a big plus.
Why y
Tools & Tech Stack
Selling Motion
Prospecting
Outbound-Heavy
Self-sourced pipeline via cold outreach
Buyer Persona
C-Suite
Selling to executive decision-makers
Requirements at a Glance
Typical Day — Account Executive
Estimates based on role type and selling motion — actual may vary by company.
SaaS — Interview Intel
Typical Sales Cycle
30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)
Common Buyer Objections
- "We're locked into a contract with [competitor]"
- "We built something in-house already"
- "We don't have budget until next quarter"
- "Our team won't adopt another tool"
Key Industry Metrics
Hot Topics to Reference
- • AI-native product disruption
- • PLG vs sales-led motion debate
- • Vertical SaaS consolidation
- • Usage-based pricing models
Use these insights to speak the buyer's language in interviews.
Walk me through your discovery process.
Template questionHow do you handle a prospect who goes silent mid-deal?
Template questionTell me about your largest closed deal and the sales cycle.
Template questionHow do you build business cases for stakeholders?
Template questionDescribe a deal you lost and what you learned.
Template questionAccount Executives are the revenue engine of any sales organization — this role will require strong pipeline management and closing skills.
Top SaaS reps often earn significant upside through accelerators once quota is exceeded.
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