On-site
SaaS
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About this role
Who We Are
At Firstup, our mission is to improve the employee experience at every moment that matters, large and small. As the communication pipeline for the world’s workforce, we now serve 40 of the Fortune 100 companies, reaching and connecting more than 17 million employees daily.
Our employees are experts in the employee experience, workforce communications and technology.
Joining Firstup means joining a movement to make work better for every worker. As the world’s first intelligent communication platform, Firstup meaningfully engages employees at every moment from hire to retire, and delivers engagement insights to help companies support, promote and retain their talent. Our movement has taken root and is evident in our world-class customer base.
Now we need your help. Ready to make a difference in the world?
The Account Executive is responsible for winning new enterprise customers across an assigned UK territory. This is an opportunity for a high-performing, consultative seller with a proven track record of closing complex SaaS deals in the employee experience, workforce communications, HR technology or broader enterprise technology space. This role is office-based in London with flexible options.
Responsibilities
Drive new business within our ideal customer profile through value-based selling and clear articulation of Firstup’s platform differentiation.
Develop and execute a territory go-to-market strategy focused on enterprise organisations.
Lead the full sales cycle, from initial discovery through contract negotiation and close.
Build trusted relationships with senior business and technical stakeholders, including C-suite decision-makers.
Orchestrate the right internal resources throughout the sales process, including solution consulting, technical validation, professional services and executive sponsors.
Create compelling business cases and supporting materials that help prospects build internal alignment and progress through the buying c
Selling Motion
Sales Cycle
Enterprise
6–18 month cycles, complex multi-stakeholder deals
Prospecting
Outbound-Heavy
Self-sourced pipeline via cold outreach
Buyer Persona
C-Suite
Selling to executive decision-makers
Requirements at a Glance
Typical Day — Account Executive
Estimates based on role type and selling motion — actual may vary by company.
SaaS — Interview Intel
Typical Sales Cycle
30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)
Common Buyer Objections
- "We're locked into a contract with [competitor]"
- "We built something in-house already"
- "We don't have budget until next quarter"
- "Our team won't adopt another tool"
Key Industry Metrics
Hot Topics to Reference
- • AI-native product disruption
- • PLG vs sales-led motion debate
- • Vertical SaaS consolidation
- • Usage-based pricing models
Use these insights to speak the buyer's language in interviews.
Tags
Walk me through your discovery process.
Template questionHow do you handle a prospect who goes silent mid-deal?
Template questionTell me about your largest closed deal and the sales cycle.
Template questionHow do you build business cases for stakeholders?
Template questionDescribe a deal you lost and what you learned.
Template questionThis Account Executive position at Firstup involves managing the full sales cycle from prospecting through close.
SaaS sales roles typically involve consultative selling with longer deal cycles.
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