Remote
SaaS
himalayas
About this role
Title: Senior Account Executive Reports To: SVP of SalesLocation: Saint John NB, or Remote (Canada)Who We AreProcedureflow is a growing B2B SaaS company helping organizations make complex work easier for both people and AI. We believe the future of work is human and AI working from the same trusted knowledge.
Our platform helps organizations turn complex processes, policies, and procedures into clear, structured guidance that employees and AI agents can follow with confidence.We’re a collaborative, curious, and customer-focused team building the knowledge foundation organizations need to support consistent execution today and AI-enabled work in the future.
What We DoProcedureflow transforms complex organizational knowledge into clear, visual, and structured workflows that guide both human employees and AI agents through the right steps and decisions.For employees, that means less time searching through documents, faster onboarding, fewer errors, and greater confidence when handling complex work.
For AI, it provides access to approved, governed processes so agents can operate from the same trusted source of truth as the people they support. By connecting human and AI execution through one reliable knowledge foundation, Procedureflow helps organizations improve consistency, compliance, efficiency, and customer experience.
What You’ll Be Doing Full cycle Account Executive focusing on generating and closing new business by developing solutions that deliver real value for customer organizations Lead generation, opportunity management, relationship development, with the objective of achieving revenue, client growth and client satisfaction targets Creating Contracts, negotiating terms and conditions, and working relationships for client territories consistent with the guidelines of the product Part of a highly passionate and engaged team, and contribute ideas and collaborate to meet the company’s targets
Who You Are 3-5 years of sales experience selling SaaS offerings Univer
Selling Motion
Buyer Persona
VP-Level
Engaging senior leadership
Requirements at a Glance
Typical Day — Account Executive
Estimates based on role type and selling motion — actual may vary by company.
Role Signals
Green Flags
Location flexibility
SaaS — Interview Intel
Typical Sales Cycle
30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)
Common Buyer Objections
- "We're locked into a contract with [competitor]"
- "We built something in-house already"
- "We don't have budget until next quarter"
- "Our team won't adopt another tool"
Key Industry Metrics
Hot Topics to Reference
- • AI-native product disruption
- • PLG vs sales-led motion debate
- • Vertical SaaS consolidation
- • Usage-based pricing models
Use these insights to speak the buyer's language in interviews.
Tags
Walk me through your discovery process.
Template questionHow do you handle a prospect who goes silent mid-deal?
Template questionTell me about your largest closed deal and the sales cycle.
Template questionHow do you build business cases for stakeholders?
Template questionDescribe a deal you lost and what you learned.
Template questionAccount Executives are the revenue engine of any sales organization — this role will require strong pipeline management and closing skills.
Top SaaS reps often earn significant upside through accelerators once quota is exceeded.
This remote-friendly role based in CA provides geographic flexibility while maintaining access to a SaaS market.
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