SDR Team Leader

Role Overview:As an SDR Team Leader, you will lead our Sales Development Representatives (SDRs), theengine driving top-of-funnel growth. Your primary mission is to ensure a consistent flow ofhigh-quality demos and qualified leads for the sales team by combining hands-oncoaching, data-driven optimization, and close collaboration with marketing and sales.

Key

Responsibilities:1.

Team Leadership & Coaching: Manage and motivate the SDR team to achieve and exceed demo booking andcompletion targets.• Conduct weekly coaching sessions focusing on discovery, objection handling, andlead qualification.• Recruit, onboard, and train new SDRs, ensuring alignment with Signit’s salesplaybook.• Develop career paths for SDRs and maintain a positive, high-performance teamculture.2.

Performance & Process Optimization:• Monitor key SDR metrics such as calls, emails, connect rate, demos booked, showrate, and conversion to opportunities.• Continuously refine scripts, sequences, and outreach workflows to improveengagement and conversion rates.• Collaborate with the Sales Operations Specialist to enhance lead scoring, routing,and data quality.• Partner with Marketing to balance lead volume and campaign alignment acrossEnterprise and SME segments.3.

Lead Generation & Data Readiness:• Own the outbound lead generation process to ensure SDRs always have high-quality accounts and contacts.• Build and maintain target lists by segment and region using enrichment tools and AIagents.• Monitor data coverage, bounce rates, and ICP fit to ensure outbound efficiency.4.

Collaboration & Alignment:• Work with Sales Ops to automate enrichment and maintain CRM data integrity.• Partner with Marketing to optimize inbound/outbound volumes and refine targetingbased on conversion trends.• Ensure seamless lead handoff to Account Executives with complete qualificationdetails.• Share weekly funnel insights and recommendations with leadership to enhanceSDR productivity and market coverage.5.

AI & A