Sales Manager, Startups | New Business UK&I

    Openai

    🇬🇧 London, UK
    SaaS
    Hybrid
    See your match score
    Posted Today
    Work Type

    On-site

    Vertical

    SaaS

    Source

    arbeitnow

    About this role

    About the teamThe OpenAI Startups team helps founders build and scale products with AI. We combine technical understanding, commercial judgement and startup ecosystem relationships to help customers move from promising ideas to building and scaling their businesses with OpenAI.

    About the roleYou will lead one of our EMEA Greenfield sales teams, helping high-potential startups choose OpenAI, reach production and establish the foundations for growth.

    Greenfield covers two distinct motions: Early Stage, focused on activation and meaningful expansion, and Pursuits, focused on high-stakes conversion of the startups with highest potential and new customers with complex buying decisions.You will translate regional strategy into clear account priorities, hire and develop Account Directors, and coach the customer and commercial work appropriate to the team you lead.

    You will work closely with technical partners and VC Partnerships to turn founder access and technical engagement into customer value, qualified pipeline and consumption revenue.This role is based in London. We use a hybrid work model of three days in the office per week.In this role, you'll:Recruit, onboard and develop a strong team of Account Directors.

    Set clear expectations, coach live customer work, sales methodology and deal strategy, as well as giving direct, actionable feedback.Build and execute the Greenfield GTM strategy and sales plan for your team. Prioritise companies using customer need, workload, decision timing, founder and funding signals, commercial potential and available technical capacity.Coach the motion your sellers own.

    For Early Stage, strengthen discovery, activation, first production use and initial growth. For Pursuits, strengthen competitive strategy, executive access, evaluation, migration planning and negotiation.Create a disciplined pipeline and consumption forecasting rhythm. Connect opportunity stages and revenue expectations to customer evidence, production milestones and specifi

    Selling Motion

    Prospecting

    Channel / Partner

    Sell through partners, resellers, or alliances

    Buyer Persona

    C-Suite

    Selling to executive decision-makers

    Territory

    Greenfield

    Build territory from scratch — net-new logos

    Requirements at a Glance

    Bachelor's Degree·Required
    Negotiation·Required skill

    Typical Day — Sales Manager

    Executive deal support3–5/week
    Forecast & commit2×/week
    Strategic deal coaching3–5/week

    Estimates based on role type and selling motion — actual may vary by company.

    Role Signals

    Green Flags

    ✓
    Equity/Stock Options

    Ownership stake offered

    SaaS — Interview Intel

    Typical Sales Cycle

    30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)

    Common Buyer Objections

    • "We're locked into a contract with [competitor]"
    • "We built something in-house already"
    • "We don't have budget until next quarter"
    • "Our team won't adopt another tool"

    Key Industry Metrics

    ARR / MRRNet Revenue Retention (NRR)CAC Payback PeriodLogo Churn vs Revenue ChurnACV (Avg Contract Value)Magic Number

    Hot Topics to Reference

    • • AI-native product disruption
    • • PLG vs sales-led motion debate
    • • Vertical SaaS consolidation
    • • Usage-based pricing models

    Use these insights to speak the buyer's language in interviews.

    Tags

    Go To Market
    —

    How do you coach underperforming reps?

    Template question
    —

    Describe your forecasting methodology.

    Template question
    —

    How do you structure onboarding for new hires?

    Template question
    Research Openai's product, recent news, and key competitors
    Prepare metrics: quota attainment %, average deal size, win rate
    Practice a 2-minute product demo pitch for a mock discovery call
    Review the job description and map your experience to each requirement
    Role Insights

    This leadership position involves both strategic planning and hands-on coaching of the sales team.

    Expect to work with recurring revenue models where customer retention is as important as acquisition.

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