Sales Director

About Sona

Frontline work keeps the world running. Restaurants, hospitals, schools, nurseries, airlines, stores, emergency services. Together they employ 80% of the global workforce, over 3 billion people, and they’re among the hardest businesses anywhere to run.

By-the-minute scheduling, HR and payroll make them far more operationally complex than the average office, yet just 1% of venture funding has ever gone to software built for them.

Rising costs, wage increases, labour shortages and tighter regulation have made fixing that urgent. Sona is the AI-native workforce management platform for frontline organisations, with agents that match staffing to real demand and take the admin load off managers. That’s a $500bn+ market the software industry has mostly walked past.

We’ve raised over $100M from N47, Felicis, Gradient and Northzone, signed more than 100 enterprise customers across the UK and US, and opened offices in London, New York, San Francisco, Austin and Lisbon. More on working at Sona here.

About the Role

We’re hiring a Sales Director to lead our US sales team in San Francisco as we scale our US operations significantly. This is a high-impact leadership role, reporting to the VP Sales, with responsibility for a core part of the organization at a pivotal point in the company’s growth.

You’ll coach Account Executives through complex enterprise deals, run the weekly pipeline and forecast rhythm, and hold the team to our sales process. The foundations are already in place.

What we need is a leader who can scale them, which means hiring strong reps, raising the bar on execution and adapting how the team works as the US business grows.

Alongside that, you’ll help your team work buying committees that span senior executives, procurement and day-to-day operators, and carry

what you learn in those deals back to Product and Marketing. You’ll also spot where the US market is opening up and help us move on it.

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