Sales Director Europe

    Rohlik

    🇩🇪 München, Germany
    SaaS
    See your match score
    Posted Today
    Work Type

    On-site

    Vertical

    SaaS

    Source

    arbeitnow

    Language

    🇩🇪 German

    About this role

    About Veloq: Veloq is the software platform powering the next generation of grocery fulfilment.Built on Rohlik Group’s (www.rohlik.group) proprietary technology and operational, Veloq is the software platform behind our same-day grocery operation.

    It combines warehouse automation, e-commerce fulfilment and last-mile logistics in one system, and it runs today across five European markets serving 850,000+ customers. Veloq is now a standalone company taking that platform to grocers, retailers and 3PLs. You will lead its commercial push in Europe and close its first major enterprise customers.Why this roleA proven product.

    The platform already runs Rohlik's operations at scale. You sell something buyers can see working, not a roadmap.Real ownership. You work directly with the CEO on pricing and positioning, build the commercial team, and help shape how Veloq scales.

    What you will doOwn the European revenue target and close Veloq's first major enterprise customersAdvance an existing set of qualified accounts and open new ones across EuropeLead consultative, multi-stakeholder sales of warehouse automation and fulfilment software, built on a clear business case for each customerShape pricing, commercial terms and major negotiations with the CEOBuild the sales playbook, pipeline discipline and forecastingHire and lead the commercial team as it growsRepresent Veloq with senior buyers and at industry events

    What you bringA track record of closing complex enterprise deals with 6 to 18 month cycles, at or above quotaExperience selling into grocery, retail or 3PL operations at VP and C-levelTime as an early commercial hire, or building a sales function from zeroFluent EnglishNice to haveBackground in warehouse automation, WMS or supply chain technologyExisting relationships with senior buyers at European grocers or 3PLsExperience leading a sales teamExposure to pre-sales or solution designGerman or another European languageWhy it is differentThis is an early-stage build with prove

    Selling Motion

    Sales Cycle

    Enterprise

    6–18 month cycles, complex multi-stakeholder deals

    Buyer Persona

    C-Suite

    Selling to executive decision-makers

    Requirements at a Glance

    Bachelor's Degree·Required

    Typical Day — Sales Rep

    Stakeholder meetings3–5/week
    Proposals & business cases1–2/week
    Pipeline managementDaily

    Estimates based on role type and selling motion — actual may vary by company.

    SaaS — Interview Intel

    Typical Sales Cycle

    30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)

    Common Buyer Objections

    • "We're locked into a contract with [competitor]"
    • "We built something in-house already"
    • "We don't have budget until next quarter"
    • "Our team won't adopt another tool"

    Key Industry Metrics

    ARR / MRRNet Revenue Retention (NRR)CAC Payback PeriodLogo Churn vs Revenue ChurnACV (Avg Contract Value)Magic Number

    Hot Topics to Reference

    • • AI-native product disruption
    • • PLG vs sales-led motion debate
    • • Vertical SaaS consolidation
    • • Usage-based pricing models

    Use these insights to speak the buyer's language in interviews.

    Tags

    Veloq
    —

    How do you coach underperforming reps?

    Template question
    —

    Describe your forecasting methodology.

    Template question
    —

    How do you structure onboarding for new hires?

    Template question
    Research Rohlik's product, recent news, and key competitors
    Prepare metrics: quota attainment %, average deal size, win rate
    Practice a 2-minute product demo pitch for a mock discovery call
    Review the job description and map your experience to each requirement
    Role Insights

    Sales leadership roles require balancing individual contributor revenue with team performance management.

    Top SaaS reps often earn significant upside through accelerators once quota is exceeded.

    The German market values structured sales processes and typically offers strong base salaries alongside performance incentives.

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