Sales Development Representative (SDR)

    Upguard

    🇬🇧 London
    SaaS
    Base + Commission
    See your match score
    Posted Today
    Work Type

    On-site

    Vertical

    SaaS

    Source

    arbeitnow

    About this role

    Who are we?At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily. This isn’t just growth; it’s a total reimagining of how the world manages cyber risk. We build the Cyber Risk Posture Management (CRPM) platform that security teams actually love.

    By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface. We aren’t just building another tool; we’re defining a category.

    We provide the autonomy to ship world-class technology and the resources to do it at a global scale.What will you accomplish?Generating new opportunities across EMEA, with a core focus on expanding our footprint in the DACH region using outbound tactics (email sequences, LinkedIn, cold calling, etc.)Partnering closely with our native German Senior Account Executive to strategize, map target accounts, and build out high-value regional pipelineIdentifying, targeting, and nurturing potential outbound opportunitiesUnderstanding the needs of prospects and communicating them clearly to the sales reps you’re working withClearly articulating UpGuard’s value proposition and products to prospects and positioning them based on their particular problems and needsTaking accurate and detailed notes in our CRMWorking collaboratively with sales, marketing, and product teams to utilize prospect insights to drive process and product improvementsWhat do we need from you?Full professional fluency in both German and English (written and spoken)Proven outbound prospecting experience - whether in B2B sales/development (SDR/BDR) or full-cycle recruiting/talent acquisitionProven comfort with proactive cold outreach, including cold calling, personalized email drafting, and multi-channel prospectingAbility to give and receive constructive feedback to iterate quickly and drive process improvementsHigh energy, curiosity, a

    Tools & Tech Stack

    Outreach

    Selling Motion

    Prospecting

    Channel / Partner

    Sell through partners, resellers, or alliances

    Buyer Persona

    C-Suite

    Selling to executive decision-makers

    Territory

    Named Accounts

    Pre-assigned list of target companies

    Requirements at a Glance

    Bachelor's Degree·Required
    Cold Calling·Required skill
    Prospecting·Required skill

    Typical Day — SDR

    High-velocity calls80–120/day
    Automated sequences50+/day
    Quick demos set5–8/week
    Activity trackingDaily

    Estimates based on role type and selling motion — actual may vary by company.

    SaaS — Interview Intel

    Typical Sales Cycle

    30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)

    Common Buyer Objections

    • "We're locked into a contract with [competitor]"
    • "We built something in-house already"
    • "We don't have budget until next quarter"
    • "Our team won't adopt another tool"

    Key Industry Metrics

    ARR / MRRNet Revenue Retention (NRR)CAC Payback PeriodLogo Churn vs Revenue ChurnACV (Avg Contract Value)Magic Number

    Hot Topics to Reference

    • • AI-native product disruption
    • • PLG vs sales-led motion debate
    • • Vertical SaaS consolidation
    • • Usage-based pricing models

    Use these insights to speak the buyer's language in interviews.

    Tags

    Revenue
    —

    How do you handle objections on cold calls?

    Template question
    —

    Walk me through your typical outbound sequence.

    Template question
    —

    How do you research prospects before reaching out?

    Template question
    —

    What metrics do you track daily?

    Template question
    Research Upguard's product, recent news, and key competitors
    Prepare metrics: quota attainment %, average deal size, win rate
    Practice a 2-minute product demo pitch for a mock discovery call
    Research typical OTE splits for this role level and negotiate accordingly
    Review the job description and map your experience to each requirement
    Role Insights

    Sales Development roles are ideal stepping stones — top SDRs typically promote to AE within 12-18 months.

    Expect to work with recurring revenue models where customer retention is as important as acquisition.

    Are you a closer?

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