On-site
Coaching
jobscollider
About this role
Are you an energetic and hands on sales coach who is skilled in building robust sales culture and teaching crisp sales fundamentals to help community teams achieve success? Are you a servant leader who is passionate about making an impact on the lives of others? If this sounds like you, this may be a perfect fit!
The Role
We are looking for a Regional Sales Manager (RSM) to lead our sales strategy for a portfolio of our Active Adult (55+) communities. Reporting to the VP of Sales, this is an exciting opportunity to help us achieve our mission of building community by ensuring our value proposition is engaging and at the forefront of all that we do.
As a key member of a regional leadership team, the RSM is responsible for providing exceptional sales leadership, fostering a robust sales culture, leading modern strategies and execution, and inspiring community team members to share in a common vision.
As the regional sales leader, the successful candidate will lead the portfolio’s collection of preleasing, lease up, and stabilized community’s performance and profitable achievement of sales revenue and occupancy goals. This role is critical in gaining buy in to the sales program from all portfolio team members and implementing KPIs to ensure desired goals and targets are met and/or exceeded.
The successful RSM is a major stakeholder in collaborating with operations, asset management, marketing, and other business functions while developing and implementing the strategic sales plans for their portfolio.
It will be essential for this individual to execute the Sparrow Living sales program immersed in relational sales while focused on delivering high hospitality through best-in-class sales fundamentals and best practices.
What You’ll Do…
Lead a dynamic portfolio of communities and coach the community team members to a high level of sales competence and execution.
Drive the achievement of budgeted occupancy and revenue.
Provide strategic and tactical support, guidan
Selling Motion
Buyer Persona
Manager-Level
Departmental buyers and team leads
Territory
Geographic
Region-based territory assignment
Typical Day — Sales Manager
Estimates based on role type and selling motion — actual may vary by company.
Coaching — Interview Intel
Typical Sales Cycle
1–7 days (high-ticket phone close) · 14–30 days (corporate programs)
Common Buyer Objections
- "I need to think about it / talk to my spouse"
- "I've been burned by coaching programs before"
- "Can't I just learn this from YouTube?"
- "The price is too high right now"
Key Industry Metrics
Hot Topics to Reference
- • AI coaching tools emerging
- • Certification vs results debate
- • Group coaching scalability
- • Platform consolidation (Skool, Circle)
Use these insights to speak the buyer's language in interviews.
Tags
How do you coach underperforming reps?
Template questionDescribe your forecasting methodology.
Template questionHow do you structure onboarding for new hires?
Template questionThis leadership position involves both strategic planning and hands-on coaching of the sales team.
Expect to master consultative and empathetic selling techniques.
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