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    Regional Sales Manager – South Central Region

    Ruiz Foods

    🇺🇸 United States
    Remote
    SaaS
    Hybrid
    See your match score
    Posted Today
    $130k–$160kOTE

    Hybrid

    Work Type

    Remote

    Vertical

    SaaS

    Source

    himalayas

    About this role

    Ruiz Foods has been family owned since 1964, is one of the largest Hispanic-owned companies in the country and is the proud maker of two #1 brands: El Monterey frozen Mexican food and Tornados roller grill taquitos in grocery stores and convenience stores across the US and Canada.Location: South Central Region preferred; remote candidates will be considered.The OpportunityAre you looking for career development opportunities in an exciting company that cares about its team members and consumers alike?

    Come join our team and help us continue our industry-leading track record of growth, quality, and delicious food!As Regional Sales Manager, you will own customer strategy and profitable growth across key South Central retail accounts, including HEB, WinCo, Brookshire Brothers, Save A Lot, and Schnucks*.

    You will combine strategic selling, retail analytics, broker leadership, forecasting, trade management, and cross-functional partnership to expand distribution, strengthen customer relationships, and deliver sustainable account performance.

    What You Bring Bachelor’s degree in Business, Marketing, or a related field; equivalent experience may be considered. 7+ years of CPG sales, retail account management, broker management, or category management experience. Supplier-side experience managing regional grocery, value, or multi-store retail customers.

    Demonstrated ability to manage broker partners, trade budgets, forecasts, customer P&Ls, and account-level financial objectives. Working knowledge of POS and syndicated data, sales reporting, forecasting, trade management, retailer portals, CRM platforms, Power BI, and advanced Excel. Strong communication, presentation, negotiation, analytical, prioritization, and problem-solving skills.

    What You’ll DoLead Customer Strategy and Growth Serve as the primary sales contact for assigned South Central customers, including HEB, WinCo, Brookshire Brothers, Save A Lot, and Schnucks. Build customer plans that accelerate sales, distri

    Tools & Tech Stack

    Power BI

    Commission Structure

    Base Salary

    Not disclosed — ask in interview

    Commission

    Structure not specified

    OTE

    $160k (range: $130k–$160k)

    Ramp Period

    Not mentioned — clarify timeline

    Selling Motion

    Prospecting

    Channel / Partner

    Sell through partners, resellers, or alliances

    Buyer Persona

    C-Suite

    Selling to executive decision-makers

    Territory

    Geographic

    Region-based territory assignment

    Requirements at a Glance

    Bachelor's Degree·Required
    Negotiation·Required skill
    Account Management·Required skill

    Typical Day — Sales Manager

    Executive deal support3–5/week
    Forecast & commit2×/week
    Strategic deal coaching3–5/week

    Estimates based on role type and selling motion — actual may vary by company.

    Role Signals

    Green Flags

    ✓
    Career Development

    Structured growth path

    ✓
    Remote Friendly

    Location flexibility

    SaaS — Interview Intel

    Typical Sales Cycle

    30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)

    Common Buyer Objections

    • "We're locked into a contract with [competitor]"
    • "We built something in-house already"
    • "We don't have budget until next quarter"
    • "Our team won't adopt another tool"

    Key Industry Metrics

    ARR / MRRNet Revenue Retention (NRR)CAC Payback PeriodLogo Churn vs Revenue ChurnACV (Avg Contract Value)Magic Number

    Hot Topics to Reference

    • • AI-native product disruption
    • • PLG vs sales-led motion debate
    • • Vertical SaaS consolidation
    • • Usage-based pricing models

    Use these insights to speak the buyer's language in interviews.

    Tags

    Regional-Sales-Manager
    Sales-Manager
    Account-Manager
    Territory-Sales-Manager
    CPG-Sales-Management
    —

    How do you coach underperforming reps?

    Template question
    —

    Describe your forecasting methodology.

    Template question
    —

    How do you structure onboarding for new hires?

    Template question
    Research Ruiz Foods's product, recent news, and key competitors
    Prepare metrics: quota attainment %, average deal size, win rate
    Practice a 2-minute product demo pitch for a mock discovery call
    Prepare to discuss your home office setup and self-management discipline
    Review the job description and map your experience to each requirement
    Role Insights

    This leadership position involves both strategic planning and hands-on coaching of the sales team.

    Top SaaS reps often earn significant upside through accelerators once quota is exceeded.

    This remote-friendly role provides geographic flexibility while maintaining access to a SaaS market.

    The compensation range of $130k–$160k OTE suggests a competitive package for this market segment.

    Are you a closer?

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