Hybrid
Remote
SaaS
himalayas
About this role
Ruiz Foods has been family owned since 1964, is one of the largest Hispanic-owned companies in the country and is the proud maker of two #1 brands: El Monterey frozen Mexican food and Tornados roller grill taquitos in grocery stores and convenience stores across the US and Canada.Location: South Central Region preferred; remote candidates will be considered.The OpportunityAre you looking for career development opportunities in an exciting company that cares about its team members and consumers alike?
Come join our team and help us continue our industry-leading track record of growth, quality, and delicious food!As Regional Sales Manager, you will own customer strategy and profitable growth across key South Central retail accounts, including HEB, WinCo, Brookshire Brothers, Save A Lot, and Schnucks*.
You will combine strategic selling, retail analytics, broker leadership, forecasting, trade management, and cross-functional partnership to expand distribution, strengthen customer relationships, and deliver sustainable account performance.
What You Bring Bachelor’s degree in Business, Marketing, or a related field; equivalent experience may be considered. 7+ years of CPG sales, retail account management, broker management, or category management experience. Supplier-side experience managing regional grocery, value, or multi-store retail customers.
Demonstrated ability to manage broker partners, trade budgets, forecasts, customer P&Ls, and account-level financial objectives. Working knowledge of POS and syndicated data, sales reporting, forecasting, trade management, retailer portals, CRM platforms, Power BI, and advanced Excel. Strong communication, presentation, negotiation, analytical, prioritization, and problem-solving skills.
What You’ll DoLead Customer Strategy and Growth Serve as the primary sales contact for assigned South Central customers, including HEB, WinCo, Brookshire Brothers, Save A Lot, and Schnucks. Build customer plans that accelerate sales, distri
Tools & Tech Stack
Commission Structure
Base Salary
Not disclosed — ask in interview
Commission
Structure not specified
OTE
$160k (range: $130k–$160k)
Ramp Period
Not mentioned — clarify timeline
Selling Motion
Prospecting
Channel / Partner
Sell through partners, resellers, or alliances
Buyer Persona
C-Suite
Selling to executive decision-makers
Territory
Geographic
Region-based territory assignment
Requirements at a Glance
Typical Day — Sales Manager
Estimates based on role type and selling motion — actual may vary by company.
Role Signals
Green Flags
Structured growth path
Location flexibility
SaaS — Interview Intel
Typical Sales Cycle
30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)
Common Buyer Objections
- "We're locked into a contract with [competitor]"
- "We built something in-house already"
- "We don't have budget until next quarter"
- "Our team won't adopt another tool"
Key Industry Metrics
Hot Topics to Reference
- • AI-native product disruption
- • PLG vs sales-led motion debate
- • Vertical SaaS consolidation
- • Usage-based pricing models
Use these insights to speak the buyer's language in interviews.
Tags
How do you coach underperforming reps?
Template questionDescribe your forecasting methodology.
Template questionHow do you structure onboarding for new hires?
Template questionThis leadership position involves both strategic planning and hands-on coaching of the sales team.
Top SaaS reps often earn significant upside through accelerators once quota is exceeded.
This remote-friendly role provides geographic flexibility while maintaining access to a SaaS market.
The compensation range of $130k–$160k OTE suggests a competitive package for this market segment.
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