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    Regional Sales Director - Americas

    Luna Innovations

    🇺🇸 United States
    Remote
    SaaS
    Hybrid
    See your match score
    Posted Today
    Work Type

    Remote

    Vertical

    SaaS

    Source

    himalayas

    About this role

    Regional Sales Director - AmericasFull time, US remote, with travelRole PurposeLuna Innovations is the global leader in distributed fibre-optic sensing: no one else matches the breadth and depth of our portfolio.

    Our market position, combined with the timing and direction of the market, means we are currently facing a significant growth opportunity.The Regional Sales Director reports directly to the VP Sales & Marketing, Sensing Business Unit, and holds full commercial responsibility for Luna's sensing business across their region. This is a role for a builder.

    Beyond running the regional sales effort, the Director will bring the teams closer together into one, define the regional go-to-market plan, and put in place the team, territory and channel structure needed to win and grow efficiently. The core responsibility of the role is to grow revenue across the region, and build the regional organisation able to consistently deliver results.

    Key

    Responsibilities1. Grow revenue Lead the team to win new business and grow existing accounts, personally leading from the front on key accounts and opportunities. Build key-account capability across high-priority accounts, cross-selling the full portfolio to maximise revenue potential. Partner with the Regional Operations Director to ensure proposals and customer commitments are deliverable.

    1. Build, integrate and develop the team

    Rapidly build a regional sales organisation, integrating previously siloed teams into one team with shared objectives. Assess capability and potential objectively, and make sure the right people are in the right roles. Coach and develop a high-performing team, leading by example and setting a standard of customer obsession and accountability.

    1. Lead the region commercially

    Carry full responsibility for sales performance across the region: revenue, margin, pipeline and forecast accuracy. Own a clear, prioritised view of the region and translate Business Unit strategy into a regional plan with measu

    Commission Structure

    Base Salary

    Not disclosed — ask in interview

    Commission

    Structure not specified

    OTE

    $,

    Ramp Period

    Not mentioned — clarify timeline

    Selling Motion

    Prospecting

    Channel / Partner

    Sell through partners, resellers, or alliances

    Buyer Persona

    C-Suite

    Selling to executive decision-makers

    Territory

    Geographic

    Region-based territory assignment

    Requirements at a Glance

    Bachelor's Degree·Required

    Typical Day — Sales Rep

    Sales calls20–40/day
    Client meetings3–5/week
    Pipeline managementDaily

    Estimates based on role type and selling motion — actual may vary by company.

    Role Signals

    Green Flags

    ✓
    Existing Book

    Inherit existing accounts

    ✓
    Remote Friendly

    Location flexibility

    SaaS — Interview Intel

    Typical Sales Cycle

    30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)

    Common Buyer Objections

    • "We're locked into a contract with [competitor]"
    • "We built something in-house already"
    • "We don't have budget until next quarter"
    • "Our team won't adopt another tool"

    Key Industry Metrics

    ARR / MRRNet Revenue Retention (NRR)CAC Payback PeriodLogo Churn vs Revenue ChurnACV (Avg Contract Value)Magic Number

    Hot Topics to Reference

    • • AI-native product disruption
    • • PLG vs sales-led motion debate
    • • Vertical SaaS consolidation
    • • Usage-based pricing models

    Use these insights to speak the buyer's language in interviews.

    Tags

    Regional-Sales-Director
    Sales-Leadership
    Technical-Sales
    Channel-Sales
    Enterprise-Sales-Director
    —

    How do you coach underperforming reps?

    Template question
    —

    Describe your forecasting methodology.

    Template question
    —

    How do you structure onboarding for new hires?

    Template question
    Research Luna Innovations's product, recent news, and key competitors
    Prepare metrics: quota attainment %, average deal size, win rate
    Practice a 2-minute product demo pitch for a mock discovery call
    Prepare to discuss your home office setup and self-management discipline
    Review the job description and map your experience to each requirement
    Role Insights

    This leadership position involves both strategic planning and hands-on coaching of the sales team.

    Expect to work with recurring revenue models where customer retention is as important as acquisition.

    This remote-friendly role provides geographic flexibility while maintaining access to a SaaS market.

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