Founding Account Executive

About ZelaraMost CRM marketing still blasts generic messages at scale and calls it "personalization." Our founders experienced this firsthand in senior roles at HelloFresh, Salesforce, Uber, and others. Backed by top-tier VCs, they decided to build a better way.Zelara is an agentic lifecycle marketing platform that improves with every interaction.

It works with the CRM infrastructure our customers already use, replacing static journeys and manual segmentation with a system that creates content, makes individual-level decisions, and learns from every outcome.With bunq, Europe's second-largest neobank, we delivered +7.4% activation and +66% reactivation uplift, measured against a control group.

We raised a €3M pre-seed and are generating revenue with paying enterprise customers. Our founders still run the commercial side themselves. We are hiring the person who takes that over and turns it into a motion that does not depend on them.The RoleThis is not a role where you inherit a mature sales organisation and work a territory.

Leads do not arrive from marketing, opportunities do not arrive from SDRs, and there is no playbook written by someone else for you to run.This is a hands-on senior AE role: you carry a number and close your own deals.

You own the commercial motion end-to-end at the moment it stops being founder-led: the pitch lands, the workshops work, paying customers are signing, and none of it is yet a system that someone other than a founder can repeat.You own the full funnel, from identifying who is worth talking to through discovery, workshop, offer, negotiation, and signature, and on into the annual contract, expansion, and renewal.

Annual contracts run €75–250k. Cycles run two to four months. Buying committees are a CRM champion, a technical stakeholder, and an economic buyer, and you need to know why each of them says no.You and the Solutions Architect run each account as a pair, in a weekly rhythm and in the room together for the conversations that deci