On-site
SaaS
greenhouse
About this role
Toast creates technology to help restaurants and local businesses succeed in a digital world, helping business owners operate, increase sales, engage customers, and keep employees happy.
A Business Development Representative (BDR) will be responsible for creating new business sales opportunities for Toast. BDRs will research restaurants in their assigned territory, create an outreach plan and determine how restaurants can benefit from leveraging Toast’s all-in-one digital platform. Daily outreach consists primarily of cold calls but also includes emails and social media touch points. After the consistently high performance in the role, BDRs have the opportunity to pursue more advanced sales roles at Toast.
This is a Hybrid role with days in our Toronto office
A day in the life (Responsibilities)
- Cold, outbound prospecting leads to set up product demonstrations for Field Account Executives.
- Collaborate with Field Account Executive Teams as well as the marketing team to develop creative outreach strategies.
- Leverage prospecting skills and relationships to build partnerships with restaurants.
- Be the voice of the customer and share valuable feedback cross-functionally.
- Understand the competitive landscape and determine how to best position Toast in the market.
What you'll need to thrive (Requirements)
- Excellent written and verbal communication skills.
- Passion for sales and a desire to work in a results-driven environment.
- High customer empathy and ability to handle objections.
- Experience in an outbound prospecting role is a must
- Attention to detail
Tools & Tech Stack
Selling Motion
Prospecting
Channel / Partner
Sell through partners, resellers, or alliances
Buyer Persona
C-Suite
Selling to executive decision-makers
Requirements at a Glance
Typical Day — BDR
Estimates based on role type and selling motion — actual may vary by company.
Role Signals
Green Flags
Ownership stake offered
SaaS — Interview Intel
Typical Sales Cycle
30–90 days (SMB) · 3–9 months (Mid-Market) · 6–18 months (Enterprise)
Common Buyer Objections
- "We're locked into a contract with [competitor]"
- "We built something in-house already"
- "We don't have budget until next quarter"
- "Our team won't adopt another tool"
Key Industry Metrics
Hot Topics to Reference
- • AI-native product disruption
- • PLG vs sales-led motion debate
- • Vertical SaaS consolidation
- • Usage-based pricing models
Use these insights to speak the buyer's language in interviews.
Tags
How do you qualify inbound leads?
Template questionDescribe your approach to multi-threading into an account.
Template questionHow do you prioritize your pipeline?
Template questionExpect high-volume outreach activity with success measured by meetings booked and pipeline generated.
Top SaaS reps often earn significant upside through accelerators once quota is exceeded.
The Canadian sales market is growing rapidly, with competitive compensation increasingly matching US benchmarks.
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